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SES ASTRA Forms Partnership with Bulgarian Telecom Operator Neterra

Satellite Technology

Satellite Technology Feature Article

December 14, 2009

SES ASTRA Forms Partnership with Bulgarian Telecom Operator Neterra

By Anil Sharma, TMCnet Contributor

SES ASTRA, an SES company, reportedly has entered a partnership with Bulgarian telecom operator Neterra to offer contribution services to broadcasters in Bulgaria and the Balkan region.

According to SES (News - Alert) ASTRA officials, Neterra as part of the agreement will use capacity on the company’s 31.5 degrees East orbital position to provide broadcasters with an optimized solution to deliver their content to cable and terrestrial head-ends in the region.
31.5 degrees East is SES ASTRA’s latest orbital position targeting the Eastern European market.
Company officials said that the services will be uplinked from Neterra’s teleport in Sofia, Bulgaria, and include multiplexing, encoding and encryption of the signal. The first broadcaster to use the service is the Bulgarian channel TV 7.
“We are pleased to have signed this partnership agreement with Neterra which will significantly increase the attractiveness of our 31.5 degrees East orbital position and bring multiple advantages to broadcasters operating in the region,” said Alexander Oudendijk, chief commercial officer of SES ASTRA, in a statement.
Oudendijk said that in a highly fragmented market, partnership will provide broadcasters with a turnkey solution to deliver their signals to multiple households in the region.
He said that independent from any other carrier, broadcasters will be able to significantly improve their technical reach, to gain full control over their signal distribution and to significantly reduce their costs.
“We are very proud to cooperate with SES ASTRA in further developing the contribution market in Bulgaria,” Neven Dilkov, managing director of Neterra, said. “We also look forward to offering satellite distribution services to Eastern European customers outside Bulgaria”, Dilkov said that the new satellite service provided by Neterra and SES ASTRA optimized for contribution purposes will definitely improve the quality and the variety of TV channels available to cable homes.”
TMCnet in November reported that SES ASTRA, a SES company has entered into a partnership with Italian broadcast and network service provider Milano Teleport to offer capacity to Italian broadcasters.
According to SES ASTRA officials, Milano Teleport intends to use the capacity to provide transmission services to local and regional channels, as well as to ethnic channels that want to reach out to their particular target group and extend their coverage beyond terrestrial transmission following the completion of the terrestrial analog switch-off in 2012.

Anil Sharma is a contributing editor for TMCnet. To read more of Anil’s articles, please visit his columnist page.

Edited by Amy Tierney

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