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It was revealed that RingByName, a leading Software-as-a-Service (SaaS) developer and Unified Communications (News - Alert) Service Provider, is launching its new North American Value-Added Reseller (VAR) program, designed to provide small to medium-sized technology resellers a head start in the rapidly growing market of cloud services.

Designed to elevate channel partners with the most up-to-date technical tools, training and go-to market resources necessary to build and grow a managed service business around the company’s turn-key, cloud-based communications solution, this new program will ultimately bring resellers the competitive edge they crave and need to maintain successful.

The company’s Biz in a Box (News - Alert) product is not only cost-efficient, but serves as a full-featured, pre-configured small business VoIP phone solution. Its inherent customer relationship management (CRM) component, coupled with its easy-to-use desktop and mobile phone applications, help deliver unified communications, collaboration and mobility capabilities, as well as a set of impressive plug-ins to leading business and social applications.

The program, revealed exclusively at ITEXPO Austin 2012, is touted as a “game changer” by Kent Terpe, director of Channels & Alliances for RingByName. “As the channel looks to cloud-based services to fortify their margins and customer bases, RingByName’s Biz in a Box allows VARs with new and existing clients in need of telephony services to add value, differentiate their solutions, and benefit from three incremental revenue streams (one-time bounties, residual monthly commissions and professional service fees),” Terpe explained.

“RingByName gives businesses everything they need, positioning our partners to win more deals by offering the very best solution complete with industry leading SIP phones, robust communication features and unlimited calling in the U.S. and Canada all for one low monthly charge with no hidden fees,” he added.

Further, the CRM tool provides users with powerful, unmatched insight to view intelligent screen pops when customers call, which immediately displays the caller’s identity, recent call history and even internal notes. This serves as an excellent way for businesses to built better customer relationships.

Even more, RingByName’s Smart Receptionist answers and routes calls 24/7 by greeting callers by name, remembering who the caller spoke with last, and even knowing and detailing office hours and team member availability. This provides an easier and simpler customer call experience for increased satisfaction.

Happening now at the Austin Convention Center in Austin Texas, ITEXPO (News - Alert) serves as the world’s largest communications and technology event, where enterprise, government and SMB end users, resellers, service providers, manufacturers, developers, media and analysts gather to examine solutions and gain unprecedented insight to forge beneficial relationships and learn how to stay competitive in today’s rapidly evolving technological space.

Want to learn more about the latest in communications and technology? Then be sure to attend ITEXPO Austin 2012, happening now in Austin, TX.  Stay in touch with everything happening at ITEXPO. Follow us on Twitter.