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Why SIP Trunking is the Optimal Choice in Communications

TMCnews Featured Article


July 15, 2013

Why SIP Trunking is the Optimal Choice in Communications

By Susan J. Campbell, TMCnet Contributing Editor


As the demand for next generation communications within the corporate environment continue to grow, there is also an increased need for improved security to protect users and the complex environment. To that end, companies are increasingly adopting solutions such as Oracle’s Acme Packet (News - Alert) Net-Net Enterprise Session Director.


The latest to do so is German health insurance provider, KKH. Thanks to this implementation, the firm has enabled Session Initiation Protocol (News - Alert) (SIP) trunking services. The key benefit to SIP trunking is the significant reduction in operating expenses, while still adhering to the proper security measures.

This deployment will enable support for voice, video and streaming media applications, including Web conferencing and desktop sharing. A key initiative for KKH was to integrate its contact center with an infrastructure to support unified communications. The aim was to reduce overall expenditures while also improving service agility and security for any customers accessing the contact center.

The company also benefited from the straightforward integration with the company’s Cisco Unified Communications (News - Alert) Manager. The ultimate improvement in agility helps to position the center for delivering a better quality experience for the customer. By implementing a highly available configuration of the Acme Packet Net-Net Enterprise Session Director, the center can optimize performance and reliability through load-balancing of the SIP trunking traffic.

"Oracle's (News - Alert) Acme Packet Net-Net Enterprise Session Director helped us deploy our SIP trunking service by enabling seamless integration with our Cisco Unified Communications systems and manipulating SIP signaling content as we need it. With Oracle's Acme Packet solution, we took an important step toward creating a more extensible telephony architecture that ensures support for future needs and value-added services, while being more cost efficient than we were with conventional PSTN technology," said Steffen Ninebuck, network system engineer, KKH, in a press release.

KKH has also been able to strategically reroute SIP trunking sessions around network or equipment failures that could impede communication abilities at any time. Service quality is now enhanced and the centralized approach to communications means a lower cost overall and a better aligned trunking capability to meet business demands.

Now, KKH can better mitigate risks and protect against denial of service attacks, service overloads and any other events that can impact the firm’s ability to perform according to corporate and customer expectations.

For so many firms, communication is the cornerstone of performance as it provides the link between the customer and the brand. SIP trunking plays an important part for so many organizations seeking to optimize this channel, while still controlling the associated costs. The end result is a better experience for the customer, especially when the cost savings are reflected in the price of the product or service offered.










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