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New Application Turns Old Phones into IP Phones

TMCnews Featured Article


July 16, 2013

New Application Turns Old Phones into IP Phones

By Mae Kowalke, TMCnet Contributor


Small businesses that don’t want to upgrade their telephony hardware but would like to get in on the IP revolution have a new option, with more possibilities on the way.

Midaire LLC just released its BackFlip telecommunication service, aimed at bringing IP telephony to the SMB space without hardware upgrades.

IP telephony lends immediate cost savings over time division multiplexing solutions that many small businesses currently use, but most voice-over-IP systems require new hardware. Midaire’s BackFlip avoids this by transforming non-IP telephone equipment into an IP-based solution.


“With Midaire’s BackFlip product, the customer gets cost-effective service without having to purchase any new telephones or equipment, learn a new the intricacies of a new telephone system, or even change the way that they do business,” Michael LeBrun, senior partner for Midaire, said in a statement.

“We call it ‘backward revolutionary’ because it works with the equipment they already use and own, making it not only cost-effective, but sensible,” he added.

The company said in the statement that Midaire can come into a business after hours, initialize BackFlip, and then when employees come in the next day they won’t notice the difference. But at the end of the month, the small business will have a reduced phone bill.

The company also offers an IP-to-the-desktop version of its service, dubbed MidPoint. Both BackFlip and MidPoint are available through Midaire’s agent and dealer network.

Later this year, an even more intriguing technology is set to emerge from Midaire. The company’s AirePocket solution allows SMB employees to access their business telephone service when they are away from the office by establishing remote access capability to the installed business communication system.

“The application does the impossible,” said LeBrun, “as it gives remote access to equipment that doesn’t have that capability at all.”

A small business employee away from the office will be able to pick up phone calls and use business lines for outgoing calls with this service.

A critical differentiator is that it will actually work on the “voice side” of a mobile device as opposed to a device’s “data side,” which is common for all SIP clients. This characteristic will give the user greater range and more dependable sound quality.

Midaire has filed a patent for this “Lines of Mobile” application, and it should be available starting in the fourth quarter.




Edited by Rory J. Thompson







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