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Small businesses especially are struggling in these challenging times. Their owners and staff directly feel the grips of fighting for sales, revenues and profits while finding the resources to innovate and modernize—such as with essential voice/data, wireline and wireless communications tools--and make cost-saving investments to enable them to survive and grow.

Sprint is spreading that gap, relieving the pressures by offering small firms a new set of combined communications plans that can net them an additional $120 annually in savings that couple one of Sprint’s (News - Alert) mobile broadband plans with any of its featured voice/data plans like Simply Everything, Everything Business or Everything Data.

The combined plans -- called Sprint Customized Connections – “are Sprint's way of rewarding small businesses for staying connected on the go” says the firm. Sprint claims that it already offers the best value on featured plans compared with that of many of its competitors: with savings of up to $1,900 annually for five users or more.

Sprint Customized Connections come in three different bundles. The first is the option to pair a wireless phone with a dual-mode device for on-the-go connectivity to e-mail, calendar, contacts and apps -- along with a mobile Internet solution. The 3G/4G Mobile Broadband plan is only $49.99 (regularly $59.99) with a two-year agreement when added to a Simply Everything, Simply Everything Share, Everything Business,* Everything Data,* Everything Data Share* or Business Advantage Messaging and Data plan

Customers also have the option to combine a wireless phone with a 4G modem and introduce a cut-the-cord solution by providing wireless voice and a 4G Internet solution, rather than basic cable or DSL. The 4G Desktop Modem plan is only $34.99 (regularly $44.99) with a two-year agreement when added to a Simply Everything, Simply Everything Share, Everything Business, Everything Data, Everything Data Share or Business Advantage Messaging and Data plan

Lastly, you can choose to achieve on-the-go connectivity delivered with a mobile and home/office internet solution. A 4G Desktop Modem plan is only $34.99 (regularly $44.99) with a two-year agreement when added to a 3G/4G Connection plan

To enable small business customers find the voice and data solutions to meet their needs Sprint has launched a new website just for them-- www.sprint.com/smallbiz--a one-stop, online destination tailored to them. The site allows visitors to research, compare and to buy products and services like Sprint Customized Connections with it says “instant gratification and no hassles.”

Sprint Customized Connections are available for activation on corporate-liable accounts featured on the new site.  Sprint Customized Connections is offered through Sprint Business Markets Group (BMG). Sprint BMG is composed of sales, support, marketing and operations personnel solely dedicated to enterprise, small and medium-sized business and public sector customers. BMG delivers wireless, wireline and converged solutions for companies, drawing on its 3G wireless network, 4G capabilities, national push-to-talk network, a first-tier Global IP network and a comprehensive solutions portfolio of devices and applications.

Sprint Customized Connections and the new customized website for small businesses are two of a range of initiatives Sprint has put in place to capture a larger share of the small-business segment. The firm recently appointed Judy Train to the newly created role, vice president-Small Business and Alternate Channels. One of Train's initial objectives is to expand the range of offerings customized for small business needs, like Customized Connections.

“Small-business owners search for the best communications solutions at the best value from a provider that understands their business and can provide the level of support they expect,” Train said. “Sprint is more often perceived as that carrier by small businesses. And with solutions like Sprint Customized Connections, small businesses pocket savings, the likes of which they won't find from our competitors.”