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AT&T's Synapse Telephone System Meets the Needs of Small Businesses

TMCnews Featured Article


October 08, 2010

AT&T's Synapse Telephone System Meets the Needs of Small Businesses

By Calvin Azuri, TMCnet Contributor


Advanced American Telephones manufactures AT&T (News - Alert)-branded telephones under a license agreement with AT&T Intellectual Property. The company announced that the Synapse business phone system has added a lot more flexibility and options for small and medium-sized businesses (SMBs) with the launch of the Analog Terminal Adaptor accessory. Responding to its customer demand, the ATA connects to the Synapse system, that’s gives users more features, such as overhead paging functionality, ability to use external hold music, the option for group voicemail boxes and support for analog devices, such as fax machines.


Synapse is an advanced PBX (News - Alert)-style telephone system that offers up to 50 extensions and together with the SB67010 PSTN Gateways can support up to 16 lines. With a highly intuitive user interface and software upgradable, Synapse meets the many different needs of any SMB organization. The system's easily scalable architecture protects technology infrastructure investments and delivers a much lower total cost of ownership when compared to other competing platforms.

In a press release, Matt Christensen, senior director of the enterprise business group at Advanced American Telephones, said, "Based on feedback from our customers, we are dedicated to continuing to add new features to all of our business phones to better serve all types of businesses. The new ATA accessory is an economical way for businesses to add robust functionality to an already feature-rich phone system."

The new ATA component enables more features to the versatile Synapse phone system. It is being made available for $199.99. With additional ports in the ATA make it possible to add audio out and audio in, offering businesses the option of a variety of functions, including:

Analog Device Support – Businesses can also support other devices without having to add new phone lines, such as enabling the fax machine, card-swipe device and other analog devices.

Overhead Paging – Apart from paging through the actual phone, businesses can now plug into an external speaker system to give office-wide announcements.

External Hold Music – With ATA, businesses now have the freedom to add licensed music or customized messaging of their preference for callers to listen to while on hold.

Group Voicemail – Businesses will also have the flexibility to set up group voicemail boxes that multiple employees can access, apart from the individual user voicemail boxes.


Calvin Azuri is a contributing editor for TMCnet. To read more of Calvin’s articles, please visit his columnist page.

Edited by Jaclyn Allard