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A Holmdel, New Jersey-based VoIP services provider with 2.6 million customers today announced that it’s launching a new mobile service that’ll allow people to use their home phone numbers and access the Internet from anywhere.

 

Officials from Vonage (News - Alert) say their so-called “Vonage Pro” service caters to customers with a wide variety of lifestyles and communications needs.

 

According to Jamie Haenggi, the company’s chief marketing officer, the new offering marks a major step forward from a group that revolutionized communications with its digital phone service launch eight years ago.

 

“Vonage Pro provides consumers with services they don’t just need, but they really want,” Haenggi said.

 

The new service will cost $35 per month plus taxes and fees, according to the company.

 

Specifically, company officials say, Vonage Pro includes features for consumers seeking a way to improve their personal and professional lives.

 

The features, tagged together as “Vonage Companion,” offers customers at a residential or home office user to access their home number from any desktop or laptop PC connected to a high speed Internet connection.

 

The Companion also makes it so that incoming calls go to both the customer’s home phone and the companion, and offers features specifically tailored for each users, such as selective call blocking, conference calling and call recording.

 

According to the company, customers also can use microphones and speakers built into a PC with Companion, or use a headset.

 

According to one analyst, Yankee Group (News - Alert) Senior Analyst Patrick Monaghan, VoIP services must distinguish themselves in an increasingly competitive landscape.

 

“Advanced, flexible features that allow consumers to communicate anywhere will continue to grab market share,” Monaghan said.

 

In addition to the Companion, Vonage Pro includes voicemail and contact center features, as well as transcription services that can transcribe a voicemail into a text-message, according to the company.

 

“In a competitive communications landscape, VoIP services need to differentiate themselves on more than price,” Monaghan said.

 

“Contact Center provides customers with the ability to synchronize all contacts from their home, desktop and mobile address books while providing additional features such as voice activated dialing and speed dial,” Vonage officials say.