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Despite its appearance, the global economic recession has taught many businesses some valuable lessons – how to cut costs and be efficient. And one such technology that is gaining traction at a time when budgets are tight is Voice over Internet Protocol, or “VoIP,” the head of an international IP multimedia processing solutions provider told TMCnet in an interview.

According to Jan Linden, president of engineering of Global IP Solutions, IP communications will continue to play a large role in Asia, with North America and Europe following close behind over the next few years. One factor that may fuel interest is support in the form of federal funding to implement various technologies, including VoIP and WiFi.

 

“The stimulus package should help the industry overall,” Linden told TMC (News - Alert) President Rich Tehrani in an interview (printed in full below). “While we may not directly benefit as a company, a rising tide does lift all boats.”

 

Linden is participating in two sessions during ITEXPO West 2009 in September, “Creating Mobile Voice and Video Applications” and “Pushing the Envelope with HD Voice.” In his interview, he also spoke to Tehrani about the importance of making WiFi available as “ubiquitously as possible” to keep users connected to a range of IP devices.

 

The full exchange follows.

 

Jan Linden (pictured left) The downturn in the economy has reinforced that businesses will continue to invest in technology that delivers a strong ROI and reduces OpEx. Our customers have seen the value and cost saving benefits of VoIP for a while now and most are making a move to implement video conferencing to reduce travel and overall operating expenses.

 

 

JL: GIPS is an embedded software company and investing in research and development is a key priority for the company. We continue to invest heavily in innovation of technologies for the markets we serve and we will continue to do so in order to ensure our customers are getting the best products available in the marketplace.

 

 

As ubiquitous as possible so people truly have wireless access anytime, anywhere. At home, in the office, and in public gathering places, it offers the ability to connect with a multitude of IP devices.

 

 

JL: All the regions we target remain great market opportunities for GIPS – the Americas, Europe and Asia. We believe North America and Europe will be key regions for GIPS for the next few years. Of course, Asia continues to be a vast opportunity ahead of the other regions in many respects.

 

 

JL: The guy twitters! The fact that he’s not IP-phobic is a good thing and the stimulus package should help the industry overall, while we may not directly benefit as a company a rising tide does lift all boats.

 

 

JL: I use a few devices regularly, but my primary device is a Blackberry Bold – it doesn’t have all the bells and whistles of the iPhone. The crucial features are there and there are much better plans for when I travel to Europe and Asia.

 

 

JL: The iPhone has catapulted the entire smartphone market a significant leap forward. There is an opportunity now for the U.S. market to leapfrog the European mobile industry development partly because of the iPhone has invigorated the market and the development of mobile applications is snowballing. However, Google’s Android platform will also likely spur the industry too. Smartphones are no longer exclusively owned by business executives – they are far more ubiquitous. The Palm Pre is also interesting. It’s well built for the Internet, as well as wireless networks – the placement of all contacts in one place is great too – much like the application Nimbuzz offers.

 

 

JL: Yes, that’s right; I’m on two panels at the ITEXPO (News - Alert) West conference.

 

One is entitled “Creating Mobile Voice and Video Applications.” It will cover some of the challenges of ensuring high quality VoIP for mobile systems. This session will also address how two ‘game changing’ mobile operating systems, the iPhone OS and Android OS have changed the communications landscape. The target audience is application developers and product managers building solutions for mobile unified communications.

 

The other session is entitled “Pushing the Envelope with HD Voice” and the discussion will highlight the benefits of HD voice. For the first time in more than 70 years there is an option of choosing a voice solution that sounds significantly better than traditional PSTN telephony. Anybody trying out HD voice immediately notices that in addition to getting much higher voice quality, there is more intelligibility and the ability to distinguish different speakers also improves. Another significant factor is that phone fatigue is greatly reduced. This session is relevant for everybody and provides a great opportunity to get up to speed on HD voice.

 

JL: GIPS has been the leading innovator of high quality voice and video over IP networks for nearly a decade and our reliability is second to none.

 

GIPS products - VoiceEngine and VideoEngines, ensure our customers can solve all the IP network impairment issues and provide excellent quality HD voice and video. In addition, the ease of integration on numerous platforms and our customer support capabilities ensure we meet and exceed our customer’s expectations. 

 

As a company invests in implementing or offering HD voice and video, they must consider the user experience and quality required for adoption among the user base. The advantages and benefits of GIPS technology can literally be seen and heard and with a compelling ROI, there is a sound business case for the investment in GIPS’ technology.