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Panduit's Partner Ecosystem Driving Data Center Evolution
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Green Data Cabinets Feature Editorial

July 20, 2009

Panduit's Partner Ecosystem Driving Data Center Evolution

By Erik Linask, Group Editorial Director

Naturally, product quality is the single greatest factor driving business success in any industry. In the communications space, the argument can be made that selecting the right partners is equally important, especially in data center environments. In order to drive operational efficiency and data center productivity, a reliable end-to-end data center infrastructure depends on more than choosing the right technology.

Today’s focus on eco-sustainability and data center consolidation requires a complete ecosystem of partners, including distributors, contractors, consultants, systems integrators, designers, installers, and manufacturers. Collectively, they help businesses evaluate their networking infrastructures and deploy solutions that optimize performance, simplify management, and reduce total cost of ownership.
Panduit has adopted a new holistic approach to data center infrastructures that promotes convergence across the entire data center, helping customers build smart data centers that integrate all data center systems into a single, interconnected environment to effectively address cross-functional challenges in the data center.
“This is significant change in the data center environment,” says Panduit’s Vice President of Global Marketing Vineeth Ram. “We can’t do it alone.”
In addition to building strong relationships with leading industry vendors, Panduit has built an entire ecosystem of partners who help develop and build smart data centers, from site planning and design all the way through the deployment phase and beyond.
The evaluation and design process begins with a group of Panduit certified architects and consultants, all of whom have extensive expertise in data center development. These data center design specialists provide a complete range of services, from site surveying to requirement gathering to commissioning. Drawing in their proven experience in technology systems buildout, they leverage industry standards and best practices to ensure each data center project meets the individual customers’ unique needs, with an eye towards common data center goals of building an eco-sustainable, highly-efficient data center.
These certified designers collaborate regularly with Panduit, ensuring they are well versed on the latest technologies and their application from Panduit and its vendor partners, providing a deep understanding of not only Panduit’s cabling, data center cabinets, and other physical infrastructure products, but of the entire end-to-end data center technology system.
Once the data center design is in place, Panduit is able to call on a collective of contractors with in-depth knowledge of Panduit’s innovative solutions that enables them to select, install, and manage the most appropriate electrical and networking products for each data center.
Panduit Certified Installers also have a full support system to draw upon, including education, certification, and sales force support, allowing them to effectively and economically deploy the most effective, field tested deployments of data center infrastructures. This enhances performance and reliability, while mitigating risk and lowering TCO.
System integrators are a key component of the data center development lifecycle. Panduit offers a wide range of products and solutions along with its partners, and the ideal of a converged data center infrastructure requires that system integrators have extensive knowledge of data center technology.
Panduit’s system integrator partners are proven specialists in design, development, project management, installation, and ongoing solution management. To ensure this critical part of the process is successful, Panduit provides comprehensive training – both online and classroom style – including instruction and thought leadership from Panduit’s sales and technical teams. This ensures a quality design and buildout and supports the continued development of Panduit-specific and industry-wide best practices.
Panduit also actively supports its system integrator community with marketing development initiatives to help them build their businesses and bring Panduit solutions – including its UPI vision – to market.
Of course, even with the best contractors and designers in place, a successful project is dependent on the availability of products, for which Panduit has established an extensive global network of distributors to support its contractors and system integrators. These distribution channels provide local access – in nearly every major market in the world –
to the products required to complete networking, electrical, or electronic installation projects that comprise the data center evolution. Having reliable, local access to products significantly streamlines the deployment process.
Like its contractor and integrator partners, Panduit’s distributors receive extensive training on product features and benefits, design specs, and application.
Panduit’s partner ecosystem is designed to support its holistic approach to data center deployment and management. Its partners are chosen because they have proven expertise and a commitment to providing quality services that support Panduit’s vision. To further support the development of its product line and entire ecosystem, Panduit also works closely with industry leaders’ R&D groups and industry analysts and research groups to help create cost efficient data center infrastructures that will support eco-sustainability initiatives.
Panduit’s entire ecosystem helps promote the idea of a unified physical infrastructure and its benefits – business agility, operational efficiency, improved performance, consolidation, risk mitigation – all intended to support business growth plans and meet the growing demand for access to data center applications
“We are able to go to our customers with complete solutions with ecosystem and partners, so we can help them with the entire lifecycle through and integrated approach to all elements of the physical infrastructure,” concluded Ram.

Erik Linask (News - Alert) is Group Editorial Director of TMC, which brings news and compelling feature articles, podcasts, and videos to 2,000,000 visitors each month. To see more of his articles, please visit his columnist page.

Edited by Erik Linask

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