Editor's Note: This article refers to a video interview shot at Interop (News - Alert) 2010. To view TMCnet's entire library of videos from Interop and other industry shows, demonstrations and interviews in our in-house studio, visit our Video News home page.
Interop presented an exciting opportunity for those in the technology and telecommunications space as it brought multiple players together in one location to provide informative presentation on new offerings, next-generation technologies and opportunities for the coming year.
TMCnet took advantage of the opportunity to speak with a number of key industry players at Interop this year, including Joulex. Thomas Noonan, president and CEO of Joulex, had an opportunity to visit the TMCnet media booth for an interview captured in this video
Joulex is a relatively new company and was actually launched at Interop, introduced as a pioneering energy efficiency management company. Joulex aims to deduce power consumption with network-based system for monitoring and managing any IT connected device.
When asked what is driving the demand for such services, Noonan highlighted that green is clearly a hot concept today and coming from all areas. Energy is a $7 trillion a year industry and their ability to build devices that reduce energy consumption will impact the industry.
In addition, this growing demand is driven by companies seeking lower cost, utilities that are running out of resources and by the consumer who will demand corporations to be more responsible with sustainability.
"Low hanging fruit is the fact that IT networks are never turned off; the power is never reduced," said Noonan. "Systems like Joulex have shown that we can reduce 40-60 percent of the overall energy consumption on a distributed IT network. 40-60 percent of a million dollars is real money and we believe that kind of return is going to drive businesses to implement Joulex as a way to reduce energy costs, reduce the carbon footprint and reduce greenhouse gases."
How does Joulex deliver such cost savings? According to Noonan, by being a network-based system as the company's solutions don't require unwieldy software end device agents to be put on the network or individual systems. Joulex solutions operate as a network-attached device and monitor the entire network for energy consumption. Such solutions allow companies to monitor individual devices and the company to run things on or off.
Noonan also highlighted that the company determines what areas are productively occupied - in other words, what things are on and actually being used to drive business processes? By identifying this, Joulex can help companies to be smarter about the way they manage their IT.
When asked about the Smart Grid, Noonan noted that this is a very exciting invention on the horizon and that Joulex is really the last mile of the Smart Grid as the company is managing energy consumption down to the last device.
For more on Joulex, check out this video
Susan J. Campbell is a contributing editor for TMCnet and has also written for eastbiz.com. To read more of Susan's articles, please visit her columnist page.
Edited by Alice Straight