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Keynote Systems Acquires French-based Zandan

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April 21, 2008

Keynote Systems Acquires French-based Zandan

By Anil Sharma
TMCnet Contributing Editor

Keynote Systems (News - Alert), which is engaged in on-demand mobile and Internet test and measurement solutions for continuously improving the online experience, has acquired Zandan, a private, French-based software company.

The total purchase price is expected to be $3 million and includes the share purchase price, debt repayment and estimated restructuring costs, which are likely to be incurred over the next six months.

The acquisition would help Keynote to secure exclusive rights to the technology used to develop Keynote Mobile Application Perspective (MAP), which was originally licensed from Zandan (News - Alert) in a non-exclusive OEM deal approximately three years ago.

It has also gained access to the company’s small, but important customer base including Telefonica and Bouygues, the large Spanish and French wireless carrier.

Zandan is a 14-person French-based software company, whose founder and former chief technology officer, Jerome Jacq, joined Keynote in 2007.

Zandan supplies active end-to-end customer simulation solutions used across the entire mobile service life cycle from interactive testing, service & handset acceptance to live monitoring, alerting, troubleshooting and SLA management.

Umang Gupta, chairman and CEO of Keynote, in a statement said “Our MAP service was implemented by us on the basis of Zandan code, and it has already found traction in the U.S. with many mobile customers. We now hope to repeat the same success in Europe with the help of the Zandan team. Our intent is to restructure the Zandan business in an orderly way over the coming six months and to rename it Keynote France. Thereafter, the company, which will be headed by Jerome Jacq, will have the mission of increasing our mobile and Internet business in France, Spain and adjoining countries.”

Keynote Systems as an independent and trusted third-party, provides IT and marketing executives with an unbiased view into their Internet services from around the world.

For over a decade, Keynote has been providing measurement data and testing capabilities that allow companies to understand and improve their customer’s online and mobile experience. Keynote has four test and measurement businesses: Web performance, mobile quality, streaming and VoIP, and customer experience/UX.

In addition, Keynote’s industry analysis group called Keynote Competitive Research publishes proprietary studies measuring customer experience and service levels across a wide range of industries.

Known as The Mobile and Internet Performance Authority, Keynote has a market-leading infrastructure of 2,400 measurement computers and mobile devices in over 240 locations around the world.

Anil Sharma is a TMCnet Contributing Editor.

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