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Hyperconnectivity is Permeating Everything

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January 09, 2008

Hyperconnectivity is Permeating Everything



By Rich Tehrani
President and Editor-in-Chief

Tony Rybczynski, Director Strategic Enterprise Technologies, at Nortel has been a frequent contributor to TMC’s family of publications over the past decade. Rybczynski maintains a monthly column in Internet Telephony magazine and is an active blogger for TMCnet.

 
Nortel is a recognized provider of next-generation IP communications technologies, for both service provider and enterprise networks, in support of multimedia and business-critical applications.
 
I caught up with Rybczynski, who shared his thoughts on the industry and what’s happening at Nortel.
 
RT: What trends are you noticing in the communications market?
TR: Rather than going through a list of hot technologies (UC, WiMAX, 802.1111n, PBT, SIP, Web2.0, SOA and Communications Enabled Applications, and Green IT, to name a few), let me provide my perspectives on three industry developments that will be significant in 2008.
  1. Enterprises will start to adopt FMC as more than a device specific proof of concept
  2. Virtualization focus will shift from servers/storage in the data center to the network.
  3. Leading-edge enterprises will start to reorient their IT organizations for convergence of IT and telecom. You could call this Organization 2.0.
 
RT: Did 2007 finish the way your company expected?
TR: Nortel is back and four quarters of double-digit revenue growth in the enterprise market proves it.
 
RT: Is 2008 going to be a better year than 2007?
TR: Absolutely ;)
 
RT: What technologies have altered the market the most?
TR: Everything that can benefit from being connected is being connected. This megatrend is called Hyperconnectivity and is permeating everything that is happening in the market: from unified communications to sensor networking.
 
RT: How has Skype (News - Alert) changed the telecom market?
TR: Skype has had much more impact on the consumer market than on enterprise, where security and other enterprise requirements have limited Skype’s success. Skype has increased the general users’ awareness of IP telephony — this includes employees of enterprises.
 
RT: How will Apple, Google and Microsoft (News - Alert) each change the telecom space?
TR: In enterprise, of the three, Microsoft is the most significant change agent with its entry into unified communications as a software application. Google is certainly a company to watch. Its Google Apps is still a feature-poor second cousin to Office, etc. Apple is an innovation powerhouse that Apple’s MAC is still a niche player in enterprise with the exception of verticals such as education — iPhone (News - Alert) is still a consumer play but has certainly made enterprises think outside the mobility box. Nortel has a vision of software-centric UC (contrasted with Cisco’s network-centric approach), and is executing on this vision through the Nortel Microsoft Innovative Communications Alliance (News - Alert).
 
RT: Do you have predictions about the 700 MHz auction?
TR: Not personally. Anything that accelerates Hyperconnectivity business value is good for the industry!
 
RT: What are the brightest spots in your business going forward?
TR: Unified communications including IP telephony, multimedia applications and SOA-enabled application enablement; business optimized networking; and professional services
 
RT: What are the biggest threats you see to your company’s success?
TR: Too many enterprises have ‘…a single network vendor and I never look at other alternatives…’ approach, and are paying premium prices for less performance than they can get on the open market. The challenge is to change this thinking and position Nortel as delivering superior value for the customers’ environment.
 
RT: What will conferees learn from your ITEXPO (News - Alert) conference session this month?
TR: How Hyperconnectivity can be transformational for the enterprise.
 
RT: Who should attend?
TR: Key business and technology stakeholders in enterprises and in organizations serving enterprises.
 
RT: What unique perspectives will you offer?
TR: Nortel uniquely has core competencies at the intersections of applications and infrastructure, wired and wireless, and enterprise and carrier, all of which are critical for enterprise transformation.
 
RT: What is the most exciting market change we can expect in communications in technology in 2008 and beyond?
TR: Technology is a means to an end and not the end itself. Just because you can do something, should you? The most exciting prospect is applying technology to accelerate what ever business you are in by minimizing human delays. This effects time to X where X is service, problem resolution, decision, or revenue. This is transformational in improving customer service and revenues, lowering costs and increasing agility.
 
RT: Please make one surprising prediction for 2008.
TR: A ripple will turn to a wave as Fortune 1000 companies move away from single-vendor networking, seeking better price/performance and more freedom. Gartner’s Vendor Influence Curve analysts demonstrated the pitfalls with single vendor procurement strategies.
 
Rich Tehrani is President and Group Editor in Chief at TMC. In addition he is the Chairman of the world’s best attended IP Communications event, Internet Telephony Conference & EXPO.
 
 
Mark your calendars! Internet Telephony Conference & EXPO — the first major IP communications event of the year — is just days away. It’s not too late to register for the event, which takes place in Miami Beach, FL, January 23–25, 2008. The EXPO will feature three valuable days of exhibits, conferences and networking that you won’t want to miss. So what are you waiting for? Sign up now!