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Smart Grid Trends Are All Up

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May 07, 2010

Smart Grid Trends Are All Up

By Jon Arnold (ICP)
Co-founder, Intelligent Communications Partners

It's been a busy week in smart grid, and everywhere you look there are positive developments. I'm in New York City right now, and it's pretty hard not to feel upbeat with such great spring weather here.

However, there's more to this good news than the weather, and I wanted to share a few quickly before my flight home. I'll start with our portal, and why not? Our traffic stats were just produced for April, and the strong growth trend continues. For April, we topped 1.2 million page views, up about 10 percent from March, and roughly 50 percent from February. We had similar growth metrics for unique visitors, and I have no doubt these trajectories will continue. Our content is expanding, and we're just beginning to tap the interest being shown by prospective sponsors for the portal.


Continuing on that thread, April had a pretty rich variety of content, and the first of our video interviews were posted. I did a series of these with Rich Tehrani (News - Alert)a few weeks back, and we'll be doing more of these, especially at events we attend or speak at. On that note, I'm getting more invitations now to speak or chair other smart grid events, which is a great sign that our portal is gaining recognition as a top destination for news and thought leadership.

There's also a viral element to the portal that is we're seeing a lot more of lately. We're all trying to figure out the best ways to work with Twitter, and it's reaching the point where it's hard to ignore the buzz. I'm not a fan of broadcasting my day-to-day activities - or to follow anyone else's - but it really is the best way to track the instant vibe when something new pops up on the horizon. Twitter is a topic unto itself, and all I'll say here is that our portal postings are definitely getting picked up there, with both commentary and re-tweeting. Many of these are from people I don't know, and that's telling me we're reaching a pretty diverse audience, which is fine by me. So, before you move on, you should sign on for our Twitter feed - now.

Industry-wise, this week has seen a major acquisition announcement - over $1 billion - ABB taking Ventyx, as well as Honeywell (News - Alert)acquiring Akuacom. The latter is particularly interesting for the Open Source angle. Wearing my telecom hat, Open Source has been a big deal in the voice space, and it's starting to find new homes, including smart grid. Followers of our portal will know there have been interesting developments this week on other fronts, such as wireless networks, electric vehicles and renewable energy initiatives.

I'm mentioning these in particular because I've been quite busy this week putting the program together for our next Smart Grid Summit. All of these topics will be featured there, and based on the feedback I'm getting as I talk to various companies about speaking and sponsoring, it's clear that we're on the right track. Our speaking roster is firming up by the day, and press releases are being issued now about our scheduled keynotes, namely Verizon, Alvarion (News - Alert)and Aviat.

I'll leave it at that for now, and all l can say is that if you could see what I'm seeing, you'd be getting pretty excited about this space too. To stay plugged in, you should subscribe to our online newsletter, and as the program takes fuller shape, I'm pretty certain you'll find our summit to be your next must-do event in this space.

Jon Arnold is co-founder of Intelligent Communications Partners (News - Alert)(ICP), a strategic advisory consultancy focused on the emerging Smart Grid opportunity. To read more of his Smart Grid articles, please visit his columnist page.

Edited by Michael Dinan

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