BlackBerry-makers unveils "make-or-break" BB10 devices
TORONTO, Jan 30, 2013 (Xinhua via COMTEX) --
Canada's tech giant Research In
Motion Ltd, now renamed just as BlackBerry, on Wednesday launched
the much delayed BlackBerry 10 with a whole slew of new features
It's been more than a year since the launch was supposed to
happen, but BlackBerry took the stage in Toronto, London, Dubai,
Paris, Johannesburg and New York to showcase what they've been
laboring over during this period of hibernation.
They unveiled the first two phones in the series, a sleek Z10
touchscreen phone, and a Q10 that carries the iconic QWERTY
keyboard BlackBerry loyalists love.
Remarketing the products with a new, unified brand name, the
company's CEO Thorsten Heins said at the New York launch that
they're hoping to start afresh and rebuild their brand with this
"BlackBerry has changed, we have re-designed the BlackBerry
experience, we have re-engineered our products, we have
re-invented this company and we want to reflect this in our
brand," he said.
"We are now more than ever a company that is united in our
vision for mobile computing, and it all starts today," Heins said.
Some of the new features include a speedy predictive keyboard,
a hub for social media addicts to unite all their different
accounts and information, BlackBerry Balance which allows users to
separate work from play on a secure system, an impressive time
shift camera that allows you to choose the best photos by
capturing moments before and after you snap the photo.
Known as the smartphone pioneers that launched the very first
smartphone back in 1999, BlackBerry has descended from the top of
the game to just a phone of the past.
Apple Inc's iPhones and devices powered by Google's Android
have captured the market over the last few years, leaving
Blackberry makers in constant efforts to keep up.
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