Mobile Management Featured Article

The first edition of the MEF (News - Alert) Guide to M-Commerce has been introduced by Mobile Entertainment Forum North America.

The mobile device is changing the way consumers pay for content, goods and services. By breaking down the topic into manageable stages, the Guide tackles the complexities of driving revenue through the mobile device.

Rimma Perelmuter, executive director of MEF, said: “M-Commerce is not a new phenomenon for our members. The $36bn global mobile media industry is largely built on micropayments and MEF’s M-Commerce Initiative substantially expands this opportunity to the retail and content industries with today’s launch of our M-Commerce Guide. It is a comprehensive resource that brings together expert content and analysis showing all the different ways that the mobile device can be used to enable commerce for content, services and products consumed both on and off the device.”

According to Perelmuter, the MEF member authored Guide contains, “essential case studies designed to help brands, content producers and retailers demystify, simplify and monetize the mobile commerce landscape.”

The Guide can be downloaded from the MEF website and copies will be made available at Retail Mobile Executive Summit taking place in San Francisco.

Transactional-related options including Carrier Billing, Mobile Wallet-Based Remote Payments and Vouchers & Coupons and channels such as Mobile Storefronts, Application Stores, SMS Text Messaging and Quick Response Codes are reviewed.

“MEF has been an industry partner in revenue generation for over a decade and has led the charge globally, establishing business policy, business models and best practices for the mobile entertainment industry,” Gary Schwartz, CEO of Impact Mobile and Chairman of MEF North America, said.

“The MEF Guide to M-Commerce signals an evolution in mobile business models and presents a snapshot of the various commerce options to help take the industry to the next level. MEF is continuing its mission to help the content owners and brands leverage the mobile phone to drive new revenues.”

In related news, Mobile Entertainment Forum, North America has launched a new mobile commerce initiative called M-commerce.