Customer Care Featured Article

Considered as one of America’s top business-to-business agencies, Arketi Group recently launched the Website for Air2Web (News - Alert), a leading provider of enterprise grade mobile solutions for customer care and targeted marketing.

The new Website is targeted to refresh Air2Web’s image and showcases its offerings to customers and prospects in a better manner.

Air2Web tapped Arketi for the task due to Arketi’s strong reputation as a public relations and digital marketing firm that helps business-to-business technology organizations accelerate growth through intelligent strategy, public relations, messaging, branding and demand generation.

A flash video is used to introduce Air2Web, providing real-life examples of how companies can leverage the mobile channel through SMS, mobile Websites and applications to communicate with customers. The Website’s homepage also includes links to recent white papers and an overview video.

"Air2Web is in an explosive space that enables companies to build customer loyalty and create revenue opportunities through mobile," said Stacy Adams, global director of marketing. "We have a market leading solution and we needed an updated and dynamic look on our eebsite to better reflect this leading-edge position."

Apart from the new Website, Arketi was also assigned the work of redesigning the Air2Web's partner portal to complement the main Website.

"Arketi was eager to work with Air2Web to design a Website that reflected the company's energy in a contemporary, yet corporate manner," said Rory Carlton, principal of Arketi Group. "We are even more excited that the newly-launched site is delivering improved SEO and increased site traffic from customers and prospects.”

Rahul Arora is a TMCnet contributor. He has worked as an editor and freelance writer for several reputed organizations in India. To read more of his articles, please visit his columnist page.

Edited by Tammy Wolf