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Boost Mobile Launches Monthly Unlimited with Shrinking Cost

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October 25, 2010

Boost Mobile Launches Monthly Unlimited with Shrinking Cost

By Trupti Kamath, TMCnet Contributor

Boost Mobile, Sprint’s (News - Alert) prepaid brand, is introducing a new wireless plan called Monthly Unlimited with Shrinkage. The no-contract wireless service on the Nationwide Sprint Network now offers its customers the opportunity to reduce their $50 monthly unlimited plan to a monthly price of $35 by simply making on-time payments. For every six on-time payments, a customer’s monthly cost will shrink by $5, eventually getting down to $35 a month for unlimited nationwide talk, text, Web, e-mail, and IM.

Bob Stohrer, VP Marketing at Boost Mobile, said in a statement, “At a time when consumers are looking for ways to save their hard-earned money, we’re rewarding Boost customers by helping them shrink their monthly payments.”

Shrinkage is available with Boost Mobile Monthly Unlimited and BlackBerry (News - Alert) Monthly Unlimited plans. A customer’s on-time monthly payment date is the same day each month and each on-time payment moves the customer’s monthly cost toward the lower amounts. Consumers who miss their monthly payment date will not be penalized; they will not lose any on-time payments accrued toward the next Shrinkage payment milestone or lose any reduced monthly payment already achieved.

“Throughout the year, we've enhanced our device lineup with Android (News - Alert) and Blackberry devices and added more benefits to our Monthly Plan. Now, we’re introducing even more value, all with no annual contracts. Shrinkage is yet another demonstration of Boost's commitment to ‘unwronging’ wireless,” continued Stohrer.

Boost Mobile customers can choose from a range of diverse handsets from entry level to the Motorola i1 powered by Android, available on the Nextel National Network, and recently launched BlackBerry Curve 8530 with a new optical track pad for easy navigation, rich two MP camera and integrated WiFi (News - Alert) capabilities. The Curve 8530 is designed to keep customers connected and entertained and is available for $250.

Boost Mobile has also reduced the price of International Connect by 50 percent to $5 a month for new and existing subscribers who add this feature to a monthly unlimited plan by end of December.

Earlier this year, the company announced the launch of Boost’s QWERTY clamshell phone, the Sanyo (News - Alert) Incognito by Kyocera which features advanced music capabilities, video and 3G Web browsing.

Trupti Kamath is a contributing editor for TMCnet. To read more of her articles, please visit her columnist page.

Edited by Jaclyn Allard

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