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Etelesolv Takes to Blogging to Project Itself

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March 02, 2011

Etelesolv Takes to Blogging to Project Itself

By Mini Swamy, TMCnet Contributor

Although most businesses have some kind of a web presence, companies that are moving from the present to the future are increasingly looking toward blogs to establish their online presence and leverage the many opportunities that present themselves.

Having realized what an important part blogs play in today's corporate world, Etelesolv, based in Montreal, Quebec, Canada's leading provider of telecom expense management for large Canadian multinational corporations, has begun its very own blog that provides readers and subscribers with the latest information, keeps them updated about current discussions from within the TEM industry, helping Canadian companies to take back control.

Currently, there are nine blog posts that discuss topics ranging from TEM stories to equipping companies with TEM services. The main aim of the blog is to provide a communication form that can help people in the Telecom management sector. As most of the content is targeted at the American market, most of the postings have a Canadian slant.

In a press release, Christopher Thierry, president of Etelesolv and contributing blogger said, “This marks a new chapter for Etelesolv and the new web site gives people the opportunity to connect with us through social media. The addition of Etelesolv's Blog adds even more opportunity, allowing readers to receive useful information about telecom expense management in Canada straight from the source.”

Company officials regard blogging as a way to keep discussions and conversations alive by actively keeping readers engaged. As it is also functional with social media sites such as Facebook, Twitter, LinkedIn and Google (News - Alert) Buzz, posts can be shared by viewers through these mediums.

As Andrew Sullivan said, “ a blog is in many ways a continuing conversation” and this is increasingly being used to promote ideas, the company and its products and so much more.

In a related news release, Chris Thierry was an invited panelist at the TMC IT Expo in Miami moderated by TEMIA (News - Alert) on "Moving Up-Market with Telecom Expense Management and Wireless Expense Management." 

Mini Swamy is a contributing editor for TMCnet. To read more of her articles, please visit her columnist page.

Edited by Jennifer Russell

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