TMCnews Featured Article

In an effort to achieve enhanced customer analysis and targeted marketing capabilities, AsiaInfo (News - Alert)-Linkage, Inc., a provider of telecommunications software solutions, has signed a Next Generation Business Operation Support System (“NG-BOSS”) 3.5 version upgrade contract and a Next Generation Business Analysis Support System (“NG-BASS”) 3.5 version upgrade contract with Shanghai Mobile, a provincial subsidiary of telecommunications operator China Mobile (News - Alert).

As a provider of high-quality software solutions and IT services to the Chinese telecommunications industry, AsiaInfo-Linkage delivers NG-BOSS systems for 18 of 31 China Mobile subsidiaries.

Currently, the BI systems – marketed as NG-BASS solutions – are installed at China Mobile's headquarters and 18 of 31 China Mobile subsidiaries. These BI systems support more than 290 million users for China Mobile with IT solutions.

According to AsiaInfo-Linkage, the company is committed to BOSS further construction and upgrading of current BOSS, TD-BOSS, NG-BOSS that supports more than 240 million subscribers while playing a role in China Mobile's transformation into a fully integrated service provider.

AsiaInfo-Linkage is currently delivering a scalable data warehousing platform with user-friendly data mining and online analytical applications to China Mobile. In addition, the company’s professional business operation consulting team has ensured China Mobile success in marketing and competitiveness through the company’s functional BI data analysis.

According to Steve Zhang (News - Alert), president and chief executive officer at AsiaInfo-Linkage, the latest contracts with Shanghai Mobile represent the company’s first successful provincial subsidiary signings for NG-BOSS 3.5 and NG-BASS 3.5 solutions.

Zhang added “The NG-BOSS 3.5 solution contains a host of new features, which can enhance China Mobile's IT capabilities and customer service, notably the capacity to support multiple billing cycles, a centralized management of retail stores' multimedia centers, and improvements to CRM capabilities.”

The technical specifications were finalized in the second quarter of the year. After finalizing, the company has started the signing and rollout process for our latest upgrade, which we expect to continue through 2012, said Zhang.

Zhang further added, “The NG-BASS 3.5 solution upgrade will enhance customer analysis and targeted marketing capabilities. These upgrades, mandated annually by China Mobile headquarters, are crucial to the carrier maintaining its market-leading position, particularly in the areas of customer service. Due to the annual upgrade requirements of China Mobile and its subsidiaries, we anticipate additional contract signings in the near future.”