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Netbriefings CEO Discusses Advantage of Personal, Not Viral, Messages

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March 28, 2011

Netbriefings CEO Discusses Advantage of Personal, Not Viral, Messages

By David Sims, TMCnet Contributing Editor

At the recently-concluded ITEXPO 2011 East in Miami, TMC’s (News - Alert) Steve Vonder Haar had the chance to interview Netbriefings’ President and CEO, Gary Anderson, for another installment of the Business Video Executive Briefings series.

In Miami for the business video conference, Anderson said “in a nutshell, we’re a video messaging company.” That means they focus on sales and marketing messaging, video analytics, tracking, and using video to “get connected and streamline the pipeline.”

It’s useful technology for cutting down on the time and expense of travel for face to face meetings, too, as long as the technology, in Anderson’s words, allows people to “be very engaging online.” After all, there is a reason for the face to face meeting.

Speaking of their usage of their product Proclaim, Anderson said if you’re at the show and down in one of the booths and you get cards from important people, “you might send them a Proclaim message on Monday saying thank you, and adding some questions, that would be one use.”

It’s basically the ability to send a personal video message from your desktop or a small studio, complete with PowerPoint slides, roll-in video and other media. According to Anderson, the great advantage is that it “integrates the sales force, and it’s a personal message, as opposed to a large broadcast message.”

It also has real-time tracking, where a sales person can watch and see who’s viewing the message when, so if you want to know when you have mindshare with somebody, this would be a good way to do it.

“We are more personal oriented than viral,” Anderson said. “It’s pretty hard to be viral these days, there’s a lot of content out there.” And as far as social media goes, Proclaim also autoposts to blogs, LinkedIn (News - Alert), and is adding Facebook soon.

David Sims is a contributing editor for TMCnet. To read more of David’s articles, please visit his columnist page. He also blogs for TMCnet here.

Edited by Jennifer Russell

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