TMCnews Featured Article

If you’ve ever been on a shopping site and clicked to make a purchase, only to encounter an error, you are well accustomed to the frustration and worry that ensues. If only you had someone to talk to (or complain to) to get you back on track to finalizing your purchase.

Well, LiveChat has the solution, as it is the provider of a powerful live chat software that helps businesses talk to website visitors, or you, the customer. Now, the real-time software and Web analytics tool company has introduced two new features to help initiate the conversation between a website and a visitor, according to PCMag.

The first feature, Intelligent Triggers gathers data based off the purchasing choices of 65 million buyers to determine the best prospects visiting a website. In essence, “triggers” are set based on location, keywords, a referring website or a combination of conditions.

Meanwhile, Conversion Meter can help marketers measure the success rates of their LiveChat campaigns and make coinciding changes in order to boost chats and meet goals. It simply measures number of chat invitations and sessions resulting in a successful purchase or membership sign-up.

"It's no longer about waiting for a website visitor to click on a chat button. E-commerce sites and brands can now initiate the conversation with their potential customers,” said Mariusz Cieply, Live Chat CEO. “For example, if a Web shopper experiences an error on the checkout page or is browsing for more than three minutes, triggers can be set to instantly launch shopper again. The end result is expanding sales by reaching visitors who are hesitating or encountering an error and might otherwise abandon a shopping cart at a critical purchasing point."

Tammy Wolf is a TMCnet web editor. She covers a wide range of topics, including IP communications and information technology. To read more of her articles, please visit her columnist page.

Edited by Stefanie Mosca