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Polycom (News - Alert), a provider of unified communications (UC) solutions, announced the acquisition of ViVu, a privately- held video collaboration software company. This transaction was signed and closed on October 14, 2011. Financial details of the transaction are not revealed.

The acquisition fast tracks Polycom’s ability to embed HD video into Web-based applications through an OEM mode. ViVu’s software enables instant video collaboration in any Web-based applications such as enterprise, social, and vertical industry applications.

It will also help accelerate time to market and adoption of Polycom HD video collaboration solutions. This will drive awareness of the Polycom brand powering video collaboration inside a wide range of applications.

"ViVu is a compelling acquisition for Polycom as their technology provides a scalable architecture to quickly deploy rich video collaboration for a range of Web-based applications for social, business, and industry-specific applications, such as those for healthcare, finance, and customer service," said Sudhakar Ramakrishna, executive vice president and general manager of UC solutions and chief development officer, Polycom, in a statement.

The acquisition strengthens Polycom’s recently announced software strategy to ensure secure HD video collaboration software among various businesses, video, mobile, and social networking applications. It also works as a key enabler to provide customers with the highest quality and scalable video collaboration solutions across the broadest range of business, video, mobile, and social networking applications.

Polycom will leverage ViVu technology in the Polycom RealPresence Platform -- the most comprehensive software infrastructure for universal video collaboration, according to company officials.

"I'm confident that ViVu's video collaboration technology will thrive and grow in the future, as a result of Polycom's leadership in UC and video collaboration, power of distribution channels, and the breadth of its customer reach within the enterprise market and beyond," said Sudha Valluru, founder and CEO, ViVu, in a statement.

Further, the acquisition of ViVu gives Polycom innovative and scalable software technology for Web-based applications -- as well as first-mover advantage -- to deliver HD video collaboration for social media and vertical market applications.