Testing Wireless Networks Featured Article

D-Link, a designer, developer and manufacturer of networking, broadband, digital electronics, voice, data and video communications solutions, announced partnership with Cymphonix, a company that uses Secure Web Gateway (News - Alert) technology to help organizations cut the time, effort and cost of controlling converged Internet traffic.

 

Under the terms of the agreement, the two companies will integrate the Cymphonix Xli technology with the D-Link (News - Alert) Wishfi product family to improve highly-targeted advertising for hospitality and visitor-based networks.

 

Wishfi opened up the way for intelligent and targeted information delivery strategies intended to provide customized, income-generating content messaging for hospitality and visitor-based networks environments like cafes, restaurants, coffee shops, executive office suites and hotel franchise locations.

 

Brent Nixon, the president and chief executive officer of Cymphonix (News - Alert), stated that the Wishfi MediaSpace from D-Link delivers a ground breaking solution that offers a new revenue stream for hospitality and vistor-based networks, and also produces important value-added services. Cymphonix, Nixon added, empowers the Wishfi MediaSpace of D-Link to deliver specifically targeted advertising to users via its XLi OS, which offers total visibility to all Internet content. Cymphonix is delighted to partner with D-Link on this revolutionary initiative that boosts message effectiveness.

 

The Wishfi MediaSpace of D-Link provides targeted information as part of the browser window as users in hospitality or visitor-based networks log into the Internet. The displayed information would vary from sponsored advertisements to targeted internal messaging. Cymphonix Xli OS is in harmony with the browser traffic and is content-aware'. This allows a very specific match of sponsored information to the interest of the user.

 

Nick Tidd (News - Alert), the president of D-Link North America, said that the ability to create value by offering micro-targeted information to individuals on the network is what makes D-Link's Wishfi appealing to hospitality and visitor-based networks. Cymphonix extraordinary Xli technology significantly increases D-Link's visibility into converged Internet traffic to improved Wishfi's precision even more. D-Link is pleased to make the Wishfi value proposition more strong and offer more ways to their customers to monetize their Internet services via D-Link's collaboration with Cymphonix.

 

D-Link was also in news for offering its customers a lifetime warranty on switches.