SUBSCRIBE TO TMCnet
TMCnet - World's Largest Communications and Technology Community

CHANNEL BY TOPICS


QUICK LINKS




Anheuser-Busch, MLB end dispute, renew sponsorship

Associated Press Featured Article

January 02, 2011

Anheuser-Busch, MLB end dispute, renew sponsorship

By Associated Press ,

NEW YORK (AP) — Anheuser–Busch and Major League Baseball have renewed their sponsorship deal, ending a dispute that took the longtime partners to court.

The maker of Budweiser sued the league last month, contending MLB (News - Alert) was improperly trying to back out of an April agreement to extend the company's exclusive sponsorship agreement.


Lawyers for baseball's promotional arm filed papers in federal court in Manhattan this month challenging those claims.

The two sides announced Thursday that both were dropping litigation. Budweiser will be designated MLB's official beer sponsor.

St. Louis–based Anheuser–Busch has sponsored the league for more than 30 years.




View All Associated Press Articles
Featured White Papers





Technology Marketing Corporation

800 Connecticut Ave, 1st Floor East, Norwalk, CT 06854 USA
Ph: 800-243-6002, 203-852-6800
Fx: 203-866-3326

General comments: tmc@tmcnet.com.
Comments about this site: webmaster@tmcnet.com.

STAY CURRENT YOUR WAY

© 2015 Technology Marketing Corporation. All rights reserved | Privacy Policy