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Xerox Debuts Business of Your Brain Desktop App to Help Analyze E-Mails and Calendar Notices

TMCnews Featured Article


May 10, 2011

Xerox Debuts Business of Your Brain Desktop App to Help Analyze E-Mails and Calendar Notices

By Shamila Janakiraman, TMCnet Contributor


The Xerox Corporation announced the launch of a free desktop application that can analyze e-mails and calendar notices to identify distractions that steer focus away from their actual business.

The Business of Your Brain desktop app is a Microsoft (News - Alert) Windows desktop app that can securely synthesize data from a user’s Microsoft Outlook account. The app features interactive visuals that can clearly define activities, people, events and vocabulary by day, week and month that generally fill up a user’s inbox.


In a release, Christa Carone, chief marketing officer, Xerox said, “For today’s office worker, the inbox often defines our day as e-mail and meeting notices dictate our every move.”

“Business of Your Brain offers a satirical yet humbling view of what stands between the inescapable inbox and the ability to focus on real work,” Carone added.

It was revealed that Xerox’s new Business of Your Brain desktop application for Windows helps users analyze Microsoft Outlook, and also offers a concise account of all the things that deter a person’s productivity by reducing the focus at work.

The new app analyses the user’s e-mail, contacts and calendar and also the vocabulary that a person uses in order to highlight possible distractions.

Users can download the app to gain insights and benefit from features like “Meeting Buddy:  show up to the office today dressed just like a colleague? Could be because he is the person with whom you have the most meetings.”

The Quickest to Panic feature allows users to find out who sends the maximum number of e-mails that are flagged with the high alert exclamation point. The Focus Drainer provides insights into the latest buzzwords in a person’s e-mail subject lines.

Motor Mouth vs. Many Thanks will highlight all the contacts that send lengthy e-mails and also find out who most frequently adds to the e-mail count with reply all “thanks” notes.

Business of Your Brain will tell the user who they are most likely to ignore via the ‘Most Ignored: delete emails without reading’ feature.

Carone added that the Business of Your Brain app can help users to control their workday. She added, “Every day we work with our customers to help them get the best out of their business. From services that manage back-office activities to technology that keeps the front office running smoothly, we enable customers to focus on what matters most: real business.”

TMCnet reported that the innovative technology inside Xerox Corporation’s first high-speed solid ink multifunction printers (MFPs) has given thousands of businesses around the world a hassle-free, low-cost way to print in color every day.


Shamila Janakiraman is a contributing editor for TMCnet. To read more of Shamila’s articles, please visit her columnist page.

Edited by Rich Steeves







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