[April 23, 2012]

Telefónica Digital Appoints Pam Kline Smith and Access Communications to Drive North American Communications

Telefónica (News - Alert) Digital today announced it has appointed Pamela Kline Smith as Head of Communications for North America. The company also named Access Communications as its agency of record for North America.

Ms. Smith joins the company from Teleperformance (News - Alert), the world's largest call centeroutsourcer, where she was CMO and EVP, Marketing. Prior to this she held a number of marketing roles in Silicon Valley-based companies, including Cisco Systems (News - Alert), LiveOps, Metreo, Arcot Systems and Regis McKenna Inc.

Access Communications will report to Ms. Smith and help lead the effort to raise the profile of Telefónica Digital in the United States, particularly in Silicon Valley whereTelefónica Digital's office is home to its Venture Capital and Global Partnerships teams. Telefónica Digital has been ramping up its investment activities in recent months with strategic investments made in cloud computing specialist, Joyent, and mobile payments experts, Boku.

"I'm confident with the addition of Pam and Access we now have the best team in place to support our ambitions of becoming a leading player in Silicon Valley," said David Nicholas, Director of Global Communications, Telefonica (News - Alert) Digital. "We're thrilled to have the combined experience and track record of this team to lead our communications efforts in North America."

About Telefónica Digital

Telefónica Digital was created last year as a global business unit of Telefónica, one of the world's largest telecommunications companies. Its mission is to take advantage of the opportunities in the digital world and drive innovation in services ranging from Voice over IP communications through to financial services and eHealth. Telefónica Digital will launch new products and services directly to consumers as well as through Telefónica's commercial brands which include O2 (News - Alert), Movistar and Vivo. The unit will be headquartered in London with regional hubs in Silicon Valley, Sao Paulo, Spain and Israel.

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