|[May 07, 2012]
Keynote DeviceAnywhere Reveals Most Prolific Mobile Testers by Industry
SAN MATEO, Calif. --(Business Wire)--
Systems (NASDAQ:KEYN) subsidiary, Keynote
DeviceAnywhere®, the global leader in mobile
application lifecycle management (mALM), today revealed which
industries are the most prolific in mobile web and app testing. The data
is based on Keynote DeviceAnywhere's (News - Alert) own database of companies using its
industry-standard mobile web and app testing service Test
Center Developer™ and Test
All of Keynote DeviceAnywhere's customers
who have engaged in mobile web and app testing using the company's
products were organized into one of 12 industry sectors based on the
core functions of each business. These verticals include financial,
gaming, government, healthcare, insurance, media, online services, real
estate, retail and consumer, software, telecommunications, and energy
and transportation. Each category was then compared, as a whole, against
Keynote DeviceAnywhere's entire customer base to determine the relative
size of each market segment.
The data reveals that the dominant sector involved in mobile web and app
testing is the software industry itself, representing 37.8% of the total
of companies involved in mobile testing. The second most prolific sector
is media, which accounts for 22.2% of the total. This underlines the
massive importance of the mobile channel for all software and media
companies, as the so-called "third-screen" starts to dominate many
people's web and software interactions.
After software and media companies, the financial sector dominates, with
9.7% of all companies involved in mobile testing coming from this
vertical. Given the many hundreds of companies in the pool of data, it
highlights thelarge quantity of financial companies involved in the
mobile channel and hints at how seriously the financial sector is taking
the mobile opportunity. Finance dwarves other sectors including
government at 0.4%, real estate at 0.5%, and even energy and
transportation at 2.5%.
"As an industry-standard platform, Test Center Developer and Test Center
Enterprise usage gives us a clear indication of the focus that different
sectors are placing on mobile," said Faraz Syed (News - Alert), President, Keynote
DeviceAnywhere. "At this time, certain sectors like software and media
are razor-focused on the mobile sector, while others like government and
real estate are, by comparison, just dipping their toes in the water.
Eventually, we expect the focus by industry to even out, however what we
are witnessing is a clear indication of the leaders and laggards in the
push towards mobile."
The companies involved in mobile testing are performing manual and
automated testing across a range of native apps, mobile websites
including HTML5-based site as well as hybrid apps. The types of testing
include everything from smoke testing, new feature testing, regression
testing, compatibility testing all the way through to continuous testing.
About Keynote DeviceAnywhere
Keynote DeviceAnywhere®, a subsidiary of Keynote® Systems, Inc.
(NASDAQ:KEYN), provides the industry's only true enterprise-class,
cloud-based platform for testing and monitoring the functionality,
usability, performance and availability of mobile applications and
websites. The company's suite of mobile application lifecycle management
(mALM) solutions assures the quality of enterprise mobile applications
and services, helping to extend businesses and brands to the mobile
channel. To learn more about Keynote DeviceAnywhere and to sign up for a
free trial, visit www.keynotedeviceanywhere.com.
Interested in our perspective on trends and issues in the mobile
marketplace? Visit our President's blog,
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About Keynote Systems (News - Alert)
Keynote® Systems, Inc., (NASDAQ:KEYN) is the global leader in Internet
and mobile cloud testing & monitoring. Keynote maintains the
world's largest on-demand performance monitoring and testing
infrastructure for web and mobile sites comprised of over 7,000
measurement computers and mobile devices in over 275 locations around
the world that enable companies to continuously improve the online and
Known as 'The Mobile and Internet Performance Authority™,' Keynote
offers three market-leading product platforms: Keynote
Perspective® provides on-demand performance monitoring for
enterprise Web and mobile sites including online portals, e-commerce
sites and B2B sites. Keynote
DeviceAnywhere® is an enterprise-class, cloud-based, mobile
application lifecycle management (ALM) testing & quality assurance
SIGOS® offers active end-to-end Quality of Service (QoS) testing
and monitoring solutions for mobile, fixed and VoIP communications.
Keynote's 4,000 customers represent top Internet and mobile companies
and include American Express (News - Alert), AT&T, Disney, eBay, E*TRADE, Expedia,
Google, Microsoft, SonyEricsson, T-Mobile and Vodafone. Keynote Systems
is headquartered in San Mateo, California and can be reached at http://www.keynote.com/
or by phone in the U.S. at 1-800-KEYNOTE.
Keynote®, DataPulse®, CustomerScope®, Keynote CE Rankings®, Keynote
Customer Experience Rankings®, Perspective®, Keynote Red Alert®, Keynote
Traffic Perspective®, Keynote WebEffective®, The Internet Performance
Authority®, MyKeynote®, DeviceAnywhere®, SIGOS®, SITE®, Keynote™, The
Mobile & Internet Performance Authority™ and Keynote FlexUse™ are
trademarks or registered trademarks of Keynote Systems, Inc. in the
United States and/or other countries. All other trademarks are the
property of their respective owners. © 2012 Keynote Systems,Inc.
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