Australian Telecom Company AAPT Selects Signiant

By Anil Sharma

TMCnet Contributor

 

Australian telecommunications infrastructure company AAPT has selected Signiant's software technology for Media Connect, a new service that will provide Australian broadcast and media companies with a secure, end-to-end solution for receiving, storing and transferring large media files.

Media Connect is designed to give broadcasters and the media community a powerful gateway that facilitates rapid, cost-effective content distribution across Australia, as well as to and from major media hubs worldwide.

'This partnership builds on our existing agreements with international alliances, enabling users of the AAPT Media Connect service powered by Signiant to exchange content with partners and other creative agencies in major international centers including London and Los Angeles,' said David Yuile, CEO at AAPT.

'Media Connect enables AAPT customers to link up with tens of thousands of media professionals across the globe who use our software to accelerate, automate and secure file deliveries,' said Rick Cramer, senior vice president of global operations for Signiant.

Cramer said the partnership is testament to the flexibility, ease-of-use, breadth of capabilities and global reach that Signiant solutions provide.

Officials with Signiant said AAPT Media Connect uses a hosted Signiant service, allowing private and public content exchange or a combination of both.

The network will provide flexible models to the market, applicable to all levels and sizes of the media community, with minimal barriers to entry.

'The benefits of AAPT Media Connect to the end customer include increased speed, reliability and security of delivery,' Yuile said. 'When we combine AAPT's platform with Signiant's ability to manage delivery receipts, and scheduling of content delivery, we have a product perfect for a constantly changing global media landscape.'

Signiant is a market leader in intelligent file movement software for the media and entertainment industry.