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Utribo Enhances Communications Capabilities for Website Visitors

By Stefania Viscusi, Assignment Desk Editor

If there are two things that are critically important right now when it comes to improved customer care and better business results, one cannot look past the role phone and video play. For any company that wants to engage and please their customers, both voice and video channels offer an opportunity to connect, enhance communications, and better meet end user needs.

Especially today, as more and more people are hopping online and visiting company websites, it’s more important than ever for businesses to grow the functionality of their sites.

Utribo, a software-as-a-service company, understands this need and enables websites, companies, communities and carriers to provide users access to voice and video services over the Web, seamlessly.

With the company’s turnkey suite of rich voice and video communication services, ease of use is a top priority. The services work with any browser, on any laptop or desktop PC, and are so easy to use and they require no underlying knowledge of the technology involved.

To make it even easier to add these rich multimedia capabilities, the company recently announced Utribo Connect with unlimited Click-to-Call and Click-to-Video.  

TMCnet’s Stefanie Mosca had a chance to sit down with Mark Klangenberg, Utribo’s vice president of Sales and Marketing for a closer look at the latest offering while at ITEXPO (News - Alert) East 2012. See the exclusive interview below. 



What makes the offering really stand out from other options in the market is not only the ease of use, but also, it can be added for less than $10 a month. This removes the typical barriers of cost and complexity some organizations may put up when they consider adding rich communications.

By simply clicking on a URL, the user can begin a call either via mobile, VoIP or PSTN or gain access to a company’s PBX (News - Alert), or even have an HD Video call or video session.

Utribo Co-Founder and CEO Alain Sturzenegger said that this new offering is an, “inexpensive, low-risk way to add multimedia interactivity to nearly any application or vertical, from banking to gaming to dating.”

“With Connect, businesses can differentiate themselves by providing superior sales and customer-care experiences, and they can leverage the rapidly growing installed base of video devices to provide consumers with a convenient new way to communicate both with their organization and with one another,” Sturzenegger said.




Edited by Jennifer Russell