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Visual communications provider, Video Guidance has formed a strategic partnership with VQ Communications, a UK-based manufacturer of service delivery software for the videoconferencing industry, to deliver video management services.

The service is designed to simplify video conferencing scheduling and video equipment management, two of the most critical challenges facing the visual communications industry.

According to Video Guidance, the rapid proliferation of video to the mainstream communications has resulted in complicated technical solutions deployed across multiple geographies, creating an expertise gap in an organization.

VQ  delivers bridge scheduling software that typically services businesses that are large users of videoconferencing technology, which include Fortune 500 companies, many of which are Video Guidance's customers.

With VQ's software, Video Guidance simplifies the management and user interface to allow greater scalability.

"Video conferencing users can book their calls and simply enter the video room at the designated time and start their pre-launched video meeting," said Mike Werch, president and CEO of Video Guidance.

 "As visual communications becomes a conventional business tool, many companies are looking to the experts to make the video conferencing experience as reliable as their phones," said Giles Adams, CEO of VQ.

The partnership with Video Guidance provides the tools to create simple ways to access services, Adams said. “Together, we can help shape the future of visual communications."

Video Guidance is an independent partner of Cisco, Polycom (News - Alert) and LifeSize. The company maintains strategic alliances with Conference Plus, On Stream Media Corporation, VQ Communications and Accordent.

Earlier this year, Video Guidance announced it has expanded VG Connect, a cloud-based, industry-unique integration of video conferencing tools, to include the video endpoints of all its technology partners.

The endpoints of Cisco, Polycom and LifeSize (News - Alert) are now integrated with VG Connect services, simplifying the use of video conferencing and reducing the upfront costs of deployment.