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Enterprise cloud communications service provider, Thinking Phone (News - Alert) Networks has announced that it’s expanding its channel marketing efforts to better enable partners to add cloud services to their portfolios while continuing to sell existing hardware and service offerings.

Additionally, the company has announced the appointment of Rob Shelby Regional as the company’s vice president of channel sales. Previously, Rob held channel leadership roles at Masergy, McleodUSA and Allegiance (News - Alert) Telecom. He holds a Bachelor of Science in Communication Studies from The University of Texas at Austin.

Shelby said that Thinking Phone Networks already has a strong partner presence. “I look forward to building additional success within the channel community to meet the huge revenue potential cloud services represent.”

Thinking Phone Networks is said to be the only cloud UC service provider that offers its channel partners a complete UC application platform. Company officials said that this platform enables channel partners to use cloud communications with minimal investment compared to legacy deployments. Also, they can continue selling and supporting existing hardware and services portfolios.

“The demand for cloud UC services is exploding, and we are seeing broad interest from a variety of distribution partners looking to take advantage of the significant revenue opportunity that cloud services offer today,” said Steve Kokinos, president and CEO at Thinking Phone Networks.

Kokinos said that Shelby knows the partner community well and also brings a deep understanding of the business value and revenue potential of cloud UC services.

The company said that Rob will lead channel sales efforts and be based in Dallas, Texas.

Thinking Phone Networks delivers unified communications services from the cloud which can transform the way distributed enterprises collaborate, streamline business processes and respond to customers.

Last year in December, the company announced that Gartner, Inc. positioned it in the “Visionaries” quadrant of its highly regarded 2011 “Magic Quadrant for Unified Communications (News - Alert) as a Service (UCaaS), North America” report.