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ShoreTel Further Penetrates UC Market with Latest Open Standards Updates

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July 18, 2012

ShoreTel Further Penetrates UC Market with Latest Open Standards Updates

By Stefanie Mosca, TMCnet Managing Editor

As technology advances and continues to penetrate our professional lives, the demand for scalable and efficient communication platforms is at an all time high. The unified communications industry in general is vital in providing businesses small and large with the right tools to ensure they are on the cutting edge of the market.

Take ShoreTel (News - Alert) for example, a well-known provider of premise and cloud-based business phone system and unified communication platforms that serves the larger side of the SMB market. In addition, M5, ShoreTel's Cloud Division, delivers businesses of all sizes proven and secure hosted VoIP, hosted UC and hosted contact center services.

Earlier this week, ShoreTel announced the expansion of its latest open standards updates for a number of the company’s UC offerings to provide a richer unified collaboration experience. The company’s latest software release, ShoreTel 13 is now available worldwide and builds on the enhanced capabilities of ShoreTel’s video communications, SIP and instant messaging, and overall usability features for increased employee productivity.  Kevin Gavin (News - Alert), CMO of ShoreTel sat down with TMCnet in San Jose, Calif. this week to discuss the software update and what it means for the industry as a whole.

ShoreTel Communicator, a call manager application within ShoreTel 13, allows users to participate in room-based video conferences using industry standard H.264 AVC technology. According to Gavin, this enhanced video support enables users to communicate from their desktop or laptop, whether in the office or working remote. ShoreTel's support for open standards includes an array of open interfaces that allow seamless integration of third-party information and applications from leading communication and video collaboration solution providers.

ShoreTel 13 also introduces instant message capability for ShoreTel Communicator with Personal Access, giving every ShoreTel user access to IM at no additional cost for users. Gavin noted that instant messaging was at one time an advanced capability that could be added to ShoreTel UC offerings; however, with an obvious demand for presence applications in the industry, ShoreTel recognized the need to make the feature a basic capability in its product set to enhance customer communications.

ShoreTel 13 also offers extended enterprise contact center agent capabilities based on services enabled from SIP trunking service providers. With the company’s SIP service enterprises can leverage standards-based IM servers, such as ShoreTel XMPP IM server, or protect existing investments in already-installed technologies, such as Microsoft (News - Alert) SIP-based Lync, for ShoreTel Communicator, according to the company.

The company has also made enhancements in terms of its product usability as ShoreTel strives to take a user centric approach with the way it builds and delivers its products. Gavin explained the company’s methodology as bringing companies together with its solutions regardless of their employee’s locations. He added that ShoreTel is deeply rooted in having a strong finger on the pulse of the market and that pulse is directly related to the company’s customers, or as Gavin calls them, raving fans.

Gavin added that ShoreTel’s Mobility division is focused on providing its customers with a healthy personal and professional balance with its productivity empowering tools.

Want to learn more about the latest in communications and technology? Then be sure to attend ITEXPO West 2012, taking place Oct. 2-5, in Austin, TX. ITEXPO (News - Alert) offers an educational program to help corporate decision makers select the right IP-based voice, video, fax and unified communications solutions to improve their operations. It's also where service providers learn how to profitably roll out the services their subscribers are clamoring for – and where resellers can learn about new growth opportunities. For more information on registering for ITEXPO click here.

Stay in touch with everything happening at ITEXPO. Follow us on Twitter.

Edited by Brooke Neuman

Technology Marketing Corporation

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