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The Boston Celtics, the reigning NBA Atlantic champions, have announced that it has transitioned its back-office unified communications (UC) solution from a legacy Avaya (News - Alert) system to ShoreTel.

Thanks to an expanding fan base, Celtics management has expanded their office space and personnel. The team’s VP of technology, Jay Wessel, also took on additional responsibilities that made managing an outdated legacy phone system impossible.

According to Wessel, implementation speed was crucial to the franchise as they opened their season.

“We got a huge rush of calls when our tickets went on sale. We got four times the volume and handled the calls without any problems. That’s how a phone system should be,” stated Wessel. “The phone system should be transparent to our customers calling in and just do its job.

“With ShoreTel we got all the added features without having to buy additional hardware, software or adding to extra administrative overhead. We got everything we needed in an easy-to-use package.”

The Celtics partnered with ShoreTel (News - Alert) reseller Harbor Networks in Boston to purchase and install the ShoreTel system. With its new call center solution, the Celtics expect to better track calls and call volume while ensuring a better customer experience.

“As we’re Celtic’s fans through and through, Harbor Networks is thrilled to work with the team to install a ShoreTel system,” said Greg Bertschmann, president of Harbor Networks. “Our company has always been committed to providing reliable leading edge solutions and we’re sure that the brilliantly simple ShoreTel solution is the perfect fit for the Boston Celtics organization.”

The ShoreTel system offers a premise-based IP phone system featuring integrated UC, hosted VoIP and contact center capabilities. Another feature, Conference Bridge, allows end users to schedule conferences without the aid of an outside service. 

Boston Celtics image via Christopher Penler / Shutterstock.com

“With increased power on the court, the Celtics are ready to usher in a new team era,” said Kevin Gavin (News - Alert), ShoreTel’s chief marketing officer. “Off the court, ShoreTel is ready to give the franchise the flexibility it needs for a long postseason run.”

To find out more about ShoreTel visit the company at ITEXPO West 2012. To be held Oct. 2-5 at the Austin Convention Center in Austin, TX, ITEXPO (News - Alert) is the world’s premier IP communications event. Peter Blackmore, Chief Executive Officer, and Pejman Roshan, Vice President, Product Development, will be keynote speakers at the event. For more information on ITEXPO West 2012, click here.