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At the recently-concluded Cloud Expo 2011 in New York, TMC (News - Alert) CEO Rich Tehrani had the chance to sit down and talk with Fiorano Software’s CEO and CTO, Atul Saini.

The company’s a middleware vendor, “much like IBM or Oracle (News - Alert),” he said. In March TMC had the news that Fiorano released FioranoMQ 9.3, the newest version of its enterprise communication backbone and a standalone standards-based JMS-compliant messaging server.

FioranoMQ 9.3 JMS Server includes significantly enhanced .NET (News - Alert) support for logging and client-side persistence, simplifying the development of .NET clients over the platform. Additional optimizations boost performance for both pub/sub and point-to-point applications in a secure environment.

Explaining the advantage of his company’s software over that of, say, IBM (News - Alert), Saini said the strength is how integrated they are, saying “a lot of other companies” just bought a lot of tools and threw them together as a packaged offering. “Integration is a complex beast,” he noted. “It’s not a particularly easy thing to do.”

Fiorano’s technology was built for a distributed network, Saini said, “which today is like the cloud. So it maps naturally to the cloud.”

Saini has claimed that Fiorano achieves independently benchmarked performance far exceeding that of IBM WebsphereMQ and Sun (Oracle): “Peak performances for the FioranoMQ JMS Server exceed 95,000 messages per second for publish/subscribe messaging” in closed benchmark testing.

“IBM's performance claims don't tell the whole story”, said Saini. “For messaging middleware used in critical applications in Financial Services, Telecommunications and Retail among other industries, Fiorano outperforms IBM by a factor of between five to twenty times for both persistent and non-persistent messaging.”

He noted that many of the world’s largest companies are customers of theirs, which should reassure potential clients who wonder if they should trust them instead of IBM, wondering if they’ll be around in five, ten years.

Want to learn more about the latest in communications and technology? Then be sure to attend ITEXPO West 2011, taking place Sept. 13-15, 2011, in Austin, Texas. ITEXPO (News - Alert) offers an educational program to help corporate decision makers select the right IP-based voice, video, fax and unified communications solutions to improve their operations. It's also where service providers learn how to profitably roll out the services their subscribers are clamoring for – and where resellers can learn about new growth opportunities. To register, click here.