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True Influence, innovators of the “One-Click Lead,” has launched LeadPAC, a behaviorally targeted, self-service email prospecting platform that allows online advertisers and marketers the ability to target the right message to the right person at the right time – with no risk.

Today’s commercial launch of LeadPAC is the first in a series of announcements from True Influence that will be geared toward providing a new level of quality and innovation in the lead generation space.

The company in the near future plans to announce new technology platforms, product feature upgrades and new product lines that are designed to give marketers the most technologically advanced self service prospecting tools available in the marketplace.

Officials with True Influence said that LeadPAC, which was launched as beta version in March 2011, is based on a cost-per-click (CPC (News - Alert)), pay-for-performance delivery model.

Company officials pointed out that there are no recurring monthly charges, no set up fees, and no long-term commitments. Customers only pay for leads that match their pre-determined criteria. 

According to company officials, with LeadPAC, marketers get the prospect’s full contact information with one-click on the ad andcan immediately add the prospect into their sales pipeline for follow-up.

“LeadPACallows marketers to develop highly profitable ads by using a low-cost email lead generation solution to proactively contact their target markets,” said Brian Giese, chief executive officer of True Influence, in a statement.

“Instead of wasting money buying or renting lists for email marketing, with LeadPAC’s pay-per-click platform, our customers only pay for the results that they want,” said Giese.

“We’re delighted to launch LeadPAC and provide the most sophisticated technology in the online prospecting and lead generation space,” said Giese.

“With our commitment to providing ‘quality over quantity,’ True Influence has established a reputation as the most trusted, targeted and reliable lead generation partner in the industry.”