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Kaixin001 Modernizes Messaging Infrastructure using Unified Messaging Systems

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October 26, 2011

Kaixin001 Modernizes Messaging Infrastructure using Unified Messaging Systems

By Rajani Baburajan, TMCnet Contributor

Message Systems, a provider of unified messaging technology solutions, announced that Kaixin001, one of the fast growing social networks in China, has selected the Message Systems Momentum platform to power its unified messaging operations.

With this implementation, Kaixin001 replaced its existing hosted Exchange e-mail infrastructure that was made up of systems relying on antiquated open source MTA technology. As a result, the social networking platform gained significantly in e-mail performance and deliverability while lowering the company's operating costs.

Since its launch in 2008, Kaixin001 has amassed more than 100 million users. Kaixin001 also faces tough competition from sites such as MySpace and Facebook (News - Alert), but it has succeeded by combining a family of offerings that appeal to a largely young, urban demographic, especially white collar workers.

"Our challenge at Kaixin001 is to innovate, to create a platform that continually engages our member base with better services, new offerings and fun activities," said Wei Guo, vice president at Kaixin001, in a statement. "With state-of-the-art messaging powered by the Momentum platform, we have the capacity now to roll out any number of new services, from social service and mobile Internet offerings to games and other kinds of opportunities.”

“The possibilities with partners are endless, thanks to the foundational support Message Systems provides, with the scalability to stay on our rapid growth path, the deliverability to consistently reach all our members at the right time and place, and the flexibility to develop and pursue new business opportunities," Guo added.

Message Systems solutions have helped Kaixin001 streamline their businesses in innovative ways, company officials said. By replacing its outdated MTA-based messaging infrastructure and consolidating on Message Systems technologies, Kaixin001 expects to increase the ROI of its e-mail operations while improving operations through centralized management and multi-tenant capabilities.

"This agreement with Kaixin001 is yet another strong win in the China market for Message Systems and firmly plants the company as a preferred partner for growing social businesses," said David Harvey, vice president of Business Development and Partners at Message Systems, in a statement. "Additionally, the Momentum platform continues to be the first choice for messaging among the world's top social networking brands.”

In another recent announcement, Message Systems said it has won the 2011 "Excellence in Security by Design" award by the Online Trust Alliance (OTA). Message Systems was honored for its leadership and contributions to the development of the Security by Design initiative.

Rajani Baburajan is a contributing editor for TMCnet. To read more of Rajani's articles, please visit her columnist page.

Edited by Stefanie Mosca

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