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MeetingZone Collaborates with Unified to Extend European Reach

TMCnews Featured Article


November 03, 2011

MeetingZone Collaborates with Unified to Extend European Reach

By Carolyn J Dawson, TMCnet Contributor


MeetingZone (News - Alert) has collaborated with Unified Communication Sweden AB as it extends its presence and marketshare in Europe. Oxfordshire, UK headquartered MeetingZone is an independent conferencing and collaboration service provider. GMT Communications Partners had recently acquired MeetingZone. Conferencing solutions throughout Scandinavia are being delivered by Stockholm-based Unified for over five years.


In a release, Tim Duffy, Chairman of MeetingZone, said, "Unified is a perfect fit for us. It operates along very similar lines to that of MeetingZone's own highly successful business model. Unified is customer driven and understands the importance of delivering automated conferencing and collaboration solutions which put the customer in control."

Scandinavia is the headquarters for many international companies. The distances between its business centres are also large. Scandinavia therefore has been at the forefront of the adoption of conferencing and collaboration solutions. MeetingZone has been provided with an ideal opportunity to extend its reach as Scandinavia has an established and strong marketplace.

According to Duffy, MeetingZone is always on the lookout for companies who provide similar acquisition opportunities. This will allow MeetingZone to develop its business through an acquisitive strategy.

Mikael Behrenfors, CEO of Unified, said, "Our merger with MeetingZone is great news for existing Unified customers and will be key to growing and expanding the market. Together we will be able to provide an enhanced service offering which takes ease of use and self service functionality, delivered via MeetingZone's highly sophisticated online conferencing portal, to the highest industry levels."

MeetingZone's conferencing portal can be now used by Unified's Scandinavian customers. These customers will be able to plan, activate, monitor, manage and control audio and web conferencing sessions in a quick and simple manner. MeetingZone's completely transparent online billing system will also benefit Scandinavian customers. Conferencing costs from department level right down to individual users can be therefore accurately monitored and managed by customers.

Duffy concluded that conferencing and collaboration solutions delivered by MeetingZone and Unified will be able to cut costs and also make the employees more efficient and productive. The current financial storm can be weathered by businesses not only in Scandinavia but throughout Europe with an increased bottom line.


Carolyn John is a Contributor to TMCnet. To read more of her articles, please columnist page.

Edited by Rich Steeves







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