Agenda

In a world where everyone is connected to everything your organization’s infrastructure has no boundaries. Successful companies are doing business in motion. The challenge is managing and securing an infrastructure that connects an endless array of intelligent devices and sensors that are outside your control. Learn how to create a Mobile Enterprise fundamentally changing and creating new value for customer, supplier and employee interaction. In doing so, new data and transactions and analytics workloads provide value and insight with the peace of mind that the security and management discipline required are future ready.

Think Visual! Whether it’s a field sales program on your iPad, a TV app on your iPhone, movies delivered through your home TV or gaming console, or a telepresence meeting at work, video is driving ever deeper into our business and personal lives. This reality lays the groundwork for a fastlengthening list of new revenue opportunities for enterprises and services providers. Identify and cash in on opportunities for new and enhanced products and services for yourself and your customer constituencies.

Whether videoconferencing, telepresence and/or video chat, visual communication within and between businesses has arrived. We have passed the stage of corporate deployment and are now focusing on interconnecting the systems. Fueled by fastbroadening broadband deployments and mass deployment of cameras, this form of communication, collaboration and more has gone beyond a goal to a reality. Learn how and why to leverage videos for meetings and far beyond.

You don’t have to be March Madness to benefit for live or ondemand video streaming. The ability to deliver compelling content to a broadening array of wired and wireless devices inside the enterprise and to consumer customers brings your content or application to the masses.

Cablecos and other pay TV providers are aggressively implementing retention and acquisition strategies to keep current customers from becoming socalled cordcutters. TV Everywhere is first and foremost as these network operators add the ability to stream the content from your subscriptions beyond your home TV to laptops, smartphones and tablet computers. They have teamed with top content owners such as HBO to do so. These strategies will make or break cablecos. Learn the stakes and the strategies.

CDNs are the key to effective, efficient and large scale delivery of video content to the worldwide masses. Since their launch in the late 1990s, their use has enabled companies of all sizes to expand their online brand by reaching new and everlarger audiences. CDNs have helped redefine the way entire vertical industries – broadcast networks, entertainment, publishing – do business. Learn what CDNs can offer you beyond traditional content delivery across the infrastructure they own.

What exactly do CDN operators offer above and beyond the ability to support mass video delivery to farflung audiences? How can you track their performance, measure your audience and how long they stayed tuned? What parts of the network excelled and which failed or need to do better the next time around? Learn what CDNs are offering beyond broad scale transport to add layers of customer value to their delivery offerings. Should you use more than one CDN?

Simply stated – You can’t use or sell what you can’t find. Content owners and distributors had found themselves with vast warehouses of content that took their curators forever to navigate, diluting the value of the precious video assets. The creation of video search and discovery software and services has changed the game for all parties by enabling asset location and retrieval in a timely manner and is fueling the drive to recommendation engines. Understand the technology and its massive impact on the content food chain.

Monetizing new and expanded video products and offerings for service providers can take many forms. Retaining pay TV subscription customers may eventually generate new revenue but is a top priority nonetheless. However, new options for advertising, payperview, addon capabilities and device revenues can all pay dividends from the outset. Match your offering with the options that works best for you – and your consumer and business customers.

OverTheTop OTT video programming services have been discussed for years with some highprofile fits and starts for early implementers as the content consumption of viewers has continually evolved. Household name content owners, such as broadcasters, publishers and service providers seek to find offerings – along with revenue models – that work for them and their customers. View the OTT landscape – past and present – with a view also to future opportunities in this video industry segment.

If IT thought they had it tough trying to manage, support and secure a sea of mobile devices from iPhones to iPads and beyond, the challenges are mounting. Layer on video to how these devices are used in the field for sales, CRM, etc., and consider the implications of needing to download live or ondemand video to them for new business applications. And what about video calling and mobile video conferencing? Whether for business and/or outside use, IT needs help on the BYOD front.

Whether it’s the country’s largest cable operator or wireless provider, the focus is squarely on creating applications that take advantage of video or that enable broader use of the content. Comcast is hard at work developing applications that reside in the cloud to change the way its TV customers consume and interact with its programming. Apps for wireless devices, from smartphone to iPad have opened the door to greater functionality and more features for consumers while generating new revenue streams.

Advances in infrastructure coupled with the proliferation of mobile devices have set the stage for new uses of video that can cut costs, increase productivity, strengthen customer ties and supercharge sales. Learn from leaders how to create, launch and monetize collaboration, training, surveillance and instore merchandise promotion programs and applications.

ABR is a core enabling technology that has thrown the streaming door open wide to the business masses by optimizing the delivery and hence quality of media streamed over both public and private networks. The resulting dramatically heightened enduser experience has multiplied the uses for streaming media while giving rise to monetization models. Learn how ABR forever changed the streaming environment. Get smart on ABR and its impressive array of application to date.

Service providers have found a new source of revenue and subscriber growth. Home security and automation has evolved well beyond monitored alarm services and now includes the ability to remotely control, peer into and provide access to the home for subscribers. One particular application the service enables is the ability to monitor installed video cameras from another room or anywhere in the world via a web browser or smart phone app.These and related opportunities for homes and businesses represent new revenue streams for operators of all types. Learn from the leaders in this fastexpanding market segment how to cash in, focusing on best practices and avoiding missteps.

Creating and deploying new and improved applications and services can change the way business does business, but not without first passing the ROI test. In tough times, soft benefits may not be enough to open the wallet. However, cutting costs through telepresence, streamlining training, speeding product development through collaboration and adding customers whom can be upsold ring are any easier sell. Learn what other options have been used to justify spend and create new opportunities.

Reaching beyond laptops and home TVs with video content and programming requires service providers of all types explore multiplatform content creation, delivery and management products and services to deliver a seamless viewing experience across devices from iPhones to gaming consoles and home control cameras. What are the challenges in handling these diverse access devices? A consistent, highquality experience is paramount to success with these new and expanded revenue opportunities.

Wired and Wireless NetworksCreating and deploying internal and external programs requires equal elements of technology brawn and business brains. After targeting a new business opportunity or replacing a current effort, companies need to focus on implementation and how programs can provide actionable analysis and business intelligence on what images they collected to be successful. Whether it’s Walmart deploying instore IPTV systems to direct shoppers to specific items and departments or a company seeking to launch a property surveillance system, the challenges are aplenty.

Forward looking service providers looking to expand and generate revenue streams for their consumer and business customers need to evaluate a fastexpanding menu of innovative offerings from broadband infrastructure providers to bring new offerings to market that leverage fat pipes. Harnessing available IT assets such as storage, network transport, server processing and video recording gear streamlines the creation and introduction of captivating services that operators can offer to their consumers and businesses. Operators can build services without building additional networks to the customer to deliver them.