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Rethink traditional ads and start embracing live video streaming as a means to build your brand and promote new products. That's the message Boston rock band Aerosmith projected Monday with a free concert on a city street for those who tuned into ustream.com or a HD TV channel, the day before the launch of its new album.
Online radio service Slacker has launched its app for the new Microsoft Windows 8 PCs and tablets, designed to make use of what's new in the operating system: tiles, multitasking, share charm and the touch-based user interface features. First up is everyone's favorite topic: Obama v. Romney, with live Election Night streaming coverage.
Amazon's shipping-plan related Internet video streaming service, Amazon Prime, is test driving a $7.99 monthly subscription service-a move that would put it in on par with Netflix Watch Instantly and Hulu Plus. The move could signal a new strategy for Amazon in the streaming business, and may help rule out any takeover of struggling Netflix by the e-tailer.
The U.S. cable industry is looking to set up an innovation center in Silicon Valley-even as third-quarter results show continued losses in basic video subscription levels.
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