Streaming of Olympics content hit a high mark on Sunday. Several U.S. networks saw overall bandwidth peaks of as high as 34 percent and an increase in traffic volume by more than 100 percent. Meanwhile, in the U.K., streaming via BBC iPlayer was up 100 percent over normal Sunday levels, and that was across all platforms.
That’s the word from Procera Networks (News - Alert), which noted that it’s not unusual for viewers to stream one Olympic event on a PC or tablet while watching another event on TV.
“With the NBC delaying some of the more high profile events until primetime, streaming during these events will continue to be popular,” according to Procera, which writes about streaming and offers an infographic about network usage related to the Olympics at this link. “With the results available on Twitter (News - Alert) (the news source of choice for most high tech consumers today), Olympics viewers risk knowing the results before the broadcast, and want to see the events live.”
Procera says that in terms of mobile users, those with iPhone (News - Alert) 4 devices lead in streaming usage. Average users of these devices consumed three times as much bandwidth as did individuals with the Samsung Galaxy, an Android (News - Alert)-based product.
Ken Osowski, director of solutions marketing at Procera, wrote “Data traffic flowing across mobile service provider networks is going through the roof. And as quickly as the service providers are implementing faster networks, mobile device manufacturers are introducing products with higher resolution screens and processing speeds that consume much higher data rates. In fact, these two dynamics will never completely balance each other; operators will always need more network bandwidth and throughput at more economical pricing with exceptional quality of service.”
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Edited by Brooke Neuman