90 Percent of Canada's Population Has Watched the Olympics

Bolt is a famous word in Jamaica, but fly a few thousand miles north, and Canada is no stranger to it either.

According to reports by Canada’s Olympic Broadcast Media Consortium, 6.2 million Canucks watched Usain Bolt defend his Olympic title and win the gold in the men’s 100-meter dash on Sunday.

Since the beginning of the London 2012 games, 30.5 million Canadians have tuned in, amounting to 92 percent of the nation’s population, according to the report. Ninety-one percent women, 91 percent of men and 87 percent of children have watched some portion on the Olympics.

Canada’s overall viewership is 87 percent more than the viewership in Beijing.

More Canadians watched Bolt’s victory for Jamaica than Rosie MacLennan’s first gold medal for Canada – an event that garnered 2.1 viewers. However, the next-most viewed event was the women’s soccer match between Canada and Great Britain, which generated 2.7 million viewers. Other popular events were women’s springboard and the women’s 100m semifinal.

Days 7 to 9 of the Olympics have been the most popular to date. Approximately 4.3 million people watching on those days watched via live videostreaming.

As individuals are setting world records during the Olympic Games, so are the viewers. Spectatorship in sports is at an all-time high, and aside from hockey, Canada’s Olympic Broadcast Media Consortium reveals that the London Games will rank among the top ten most watched events in Canadian history.

Soccer fans recently hit a world record for the most tweets after the game in Kiev between Spain and Italy. Reports indicate that there were nearly 16.5 million tweets during that match peaking at 15, 358 per second during the minutes following the last goal, breaking the U.S. record of 12,233 tweets a second last Super Bowl.

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