Are You Ready for Streaming Video?

The buzz surrounding multiple industries continues to settle on video – the technological advancements, the marketing opportunities and the collaboration possibilities. And with so much focus on streaming video, is Flash on its way out? One would easily assume so given the dominance of Apple (News - Alert) and its resistance to the technology.

A recent Streaming Video report would suggest otherwise. The assumption that HTML5 and the dropping of Flash from the Adobe (News - Alert) Media Server 5 name is leading to Flash dropping throughout the industry may be misguided. The talk tends to focus on the innovations in HTML5 and the new opportunity in video, yet Flash is still a predominant platform – unless you’re Apple or Microsoft (News - Alert).

Just what is in the horizon for streaming video? During the upcoming ITEXPO West show answers this question will be covered at the Video World Conference & Expo, co-located in Austin, Texas this fall. For three days, experts in this field will provide sessions, keynotes and even networking events focused on the potential challenges and opportunities in the world of video.

And the list of experts planning to participate continues to grow. Companies like Latakoo, Entone, TiVo (News - Alert), Strategy Analytics, Jinni, Nuniper Networks, Internal and ThinkAnalytics will be on hand, and more are expected to come on board in the next week. Keynotes will include Level 3 Communications, Limelight Networks, Polycom (News - Alert), Ericsson, Elemental Technologies and Brightcove.

If you’re ready to tackle the challenges that tend to plague the implementation and integration of innovative video, Juniper and Strategy Analytics plan to discuss the challenges and introduce solutions that allow for the introduction of the video layer. And, with the proliferation of devices ready to embrace video, IT managers need to know what to control to prevent potential chaos.

Streaming video technology also provides an opportunity for additional revenue, as long as you know where to look. Entone will help in this process, providing insider information on revenue opportunities, as well as the new and enhanced products and services providers can leverage. Providers will also learn how they can take advantage of these new opportunities, while still keeping current customers happy and loyal.

A session focused on search and discovery technology will also be offered. Today’s consumer has a short attention span and they know exactly what they want and when they want it. ThinkAnalytics and Jinni will offer insight into this technology and how providers can deliver the content their customers want.

Regardless of the future of Flash, streaming video is an important marketing tool to have in your arsenal. This event is structured to educate industry players on the current opportunities and the right strategies to overcome challenges so the real benefits can start to emerge.

Ready to get on board? Register today.

Want to learn more about how video is helping to transform the industry? Don’t miss Video World Conference & Expo, collocated with ITEXPO West 2012 taking place Oct. 2-5, in Austin, TX.  Stay in touch with everything happening at Video World Conference & Expo. Follow us on Twitter.