Agama Technologies Unveils Unique Churn Identification Application for TV Service Churn Risk

Agama Technologies is launching a unique Churn Identification Application addition to the reputable Agama DTV Monitoring Solution at IBC2012. This latest innovation brings enhanced support to TV operators worldwide in their mission to reduce churn rates, thereby securing higher revenue and reduced costs for customer acquisition.

The company will showcase its complete solution for end-to-end video service assurance, including the new Churn Identification Application addition, at IBC2012 in Amsterdam on September 7-11.

The innovation utilizes intelligent analytics to data mine the real-time, 24/7 service quality monitoring data for every single customer, and it is seamlessly scalable to operators with millions of subscribers.

With support of automation and proactive workflows, the extension enables operators to act to retain the customer – before he or she even decides to move to the competition.

Churn, the process of losing subscribers over time, is a major concern for TV operators worldwide. A reduced churn rate has very clear business implications, as increased customer loyalty directly translates into higher revenue and reduced costs for customer acquisition.

"Proactively working to reduce churn rates by automatically identifying customers at risk, and of course the issues behind their problems, is a high-potential opportunity for all TV operators,” said Johan Gorsjo, director of Product Management at Agama Technologies. “We've had the privilege of working in close cooperation with a number of leading operators for several years, giving us extensive real-world experience in advanced quality and customer satisfaction management and analytics. This has proved essential when developing the new Churn Identification Application extension to our solution, and we welcome everyone to our stand at IBC2012, to discuss churn reduction strategies and how Agama can support in this challenge."

Recently, Agama Technologies, a provider of video quality assurance, announced a partnership with Microsoft (News - Alert). The company is set to become an official Microsoft Mediaroom ecosystem partner. Agama will release a Mediaroom edition of its DTV Monitoring Solution.

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