TelVue Corporation recently announced the expanded deployment of the trademarked HyperCasterIP broadcast servers to cover half of its trail for commercial longform services. This expansion in service providence is what many think derives inspiration from the success of the initial deployment of the company’s services in the Los Angeles market.
The corporation’s HyperCaster avails several key benefits that give Charter an opportunity to improve on the profitability of commercial longform services. The HyperCaster’s IP outputs save up to 75 percent in capex, headend, rack space and power consumptions which is the exact opposite of the traditional broadcast systems.
It also features an integrated traffic and billing workflow that lets the Charter manage a number of broadcast channels comfortably (inclusive of driving the channels need for scheduling and content transfer from its central OpenTV (News - Alert) Eclipse Plus Traffic and Billing system). This HyperCaster interfaces with other top traffic and billing systems used in Cable, Telco and Broadcast TV, seamlessly making its assimilation into existing infrastructure cheap and easy.
This will therefore allow Charter Media Sales to use the same workflow used in daily ad sales hence delivering better speed to market and impressive visibility to its customers, all in a pulse. Most of the Internet-based entrepreneurs will ascertain to the fact that the hardest thing is getting information to the appropriate target audience and in time. The solution will bridge the time gap between the deployment and actual viewing by the audience.
Commenting on the move, Jesse Lerman, TelVue’s president and CEO said, "Commercial longform services are an important revenue generator for cable and Telco operators, and TelVue has made it easy and cost-effective so operators can turn commercial longform services into a profit center."
He went on to justify the increased service deployment by saying, “Charter's expansion from a single market to 50 percent of their footprint shows how effective TelVue's IP broadcast system can be to boost revenue of local origination and commercial longform services." If the proves right, like it did in LA, then this will be the dawn of new and more efficient longform services.
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Edited by Brooke Neuman