iPhone (News - Alert) users can now record and stream live video to the pages they administer on Facebook with more ease after an upgrade to the streaming application Broadcast for Friends. This solution from streaming-video provider Ustream (News - Alert) will also add more detailed integration with open graph, hence improving on the clarity of shared video on the social site with support for lower-bit-rate connections.
The Broadcast for Friend (BFF) innovation first conjured by Ustream in mid-August this year is one of its kind. This simple way to share video just needs the downloaded app from the App store, which after launching must connect to a Facebook (News - Alert) account, and then you are good to go. No extra Ustream account configurations are necessary to use the service.
Speaking during the app demonstration, president, founder and CEO of Ustream, Brad Hunstable, said, “We have our underlying technology, the platform of Ustream, and we built it in such a way that we can build really powerful products on top of it.”
Image via www.itunes.apple.com
For instance, video recording is either through the rear or through the front camera, which you can change during the shooting allowing for smooth transitions between scenes bringing that sleek professional clip feel.
Share for a Friend comes loaded with fun filters to edit the video you upload. Totaling 10, they include Valentino (a silent fill look), Vendetta (pronounced red), a Maltese (black and white film style) and a Curiosity edition inspired by a trip into space, specifically to Mars. All you need to do is swipe or select a filter on the bottom of the display to settle for what suits your live-broadcast best.
Like any other information shared on Facebook, the video clips will be split into three permission categories namely Public, Friends or Only Me. This is the only thing that you have to set before the app switches ON (News - Alert) your camera and starts streaming live video to your Facebook fan pages.
Commenting on the issue of privacy, David Thompson, marketing SVP, Ustream, said, “The one thing we’re super sensitive about, and we know users will be super sensitive about is access privileges.” The sharing settings given before the shooting can however be changed in that specific clip’s privacy settings.
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Edited by Brooke Neuman