The Associated Press (News - Alert) appears that they are trying a few new things when it comes to covering live and breaking news. As part of this new endeavor, the AP has announced that they have formed a partnership with Streamworks who will serve as the streaming collaborator for the AP Video Hub 24/7 live news service.
This move will get the Associated Press into the 21st century as far as news coverage. The streaming hub serves as a 24-hour provider of broadcast quality news and sports information. While customers can watch a huge variety of different coverage, the hub is also interactive so people can book and schedule news events when they need it.
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The partnership between Streamworks and the AP isn’t totally new, as the two organizations have been working together on the Associated Press’ raw, unedited news feed, which uses a live stream that online publishers can view at any time. This particular news hub is a step up from that because the news and sports feeds will be a little more polished. Among the events that the AP news hub has broadcast over the last few months included the London Olympics, the violence in Syria and the trial of Anders Breivik in Norway.
Ray Mia, CEO, Streamworks, said in a recent statement, “The way video news is curated, commercialized and consumed is changing significantly. AP has demonstrated that it is prepared to make the changes needed to meet these demands. AP Video Hub allows publishers to take content which they can build commercial sales against, and pre-scheduled political events. They can also be the first to get the widest selection of live breaking news from around the world.”
Sue Brooks, AP director of video transformation sad that one of the reasons that the Associated Press picked Streamworks was because the company was as forward thinking as they are. The AP believes that this will move will make them that more accessible to their customers who are also looking for live or recorded video of the biggest and the best news from around the world.
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Edited by Brooke Neuman