Blue Jeans has been seeing significant growth, having achieved a 50 percent increase in customers in just the past quarter. This brings it up to about 10 percent of the estimated worldwide video conferencing services market, an impressive claim after such significant growth.
This growth is almost certainly due to its recently introduced new pricing plans, providing multi-way video conferencing in the cloud without the constraints and costs of multiple control units (MCUs). Furthermore, its market expanded to the billions of people who have access to a web browser, thanks to its service allowing anyone with a camera and Internet connection to participate in video meetings, no matter what devices others are using.
While Blue Jeans is making money with these new offerings, its customers are saving money. Its customers have saved an estimated $15 million, now that they no longer have to deal with the MCU infrastructure market, thanks to Blue Jeans’ subscription-based “virtual ports” pricing plan.
"Video conferencing has traditionally been expensive to purchase, difficult to deploy and complicated to use,” says Krish Ramakrishnan, Blue Jeans CEO. “By being first with an interoperable MCU in the cloud offering and a WebRTC based browser option, we have clearly hit a nerve in the industry and tapped in to an unmet need. Our surge in demand is a testament to the growing business appetite for both videoconferencing and an infinitely scalable, cloud-based alternative to the traditional MCU."
The video conferencing market is still dominated by Cisco (News - Alert) and Polycom, but Blue Jeans is proving itself an impressive competitor. Being able to access a video conference from any internet browser and camera is a highly desirable feature in the BYOD environment, and its customers clearly realize this. Its growth and adoption rate has been nothing short of incredible, so if it keeps this up, Blue Jeans will prove itself a major player in the videoconferencing market.
Edited by Rich Steeves