The law of supply and demand dictates that as the volume of video continues to rise, consumers are expectant that trustworthy partners will morph their video to deliver quality-curated collections. Magnify. Net has moved a step ahead to provide a curation platform that gives an easy-to-use, drag-n-drop interface, hence delivering and advertising flexibility to companies seeking to create multi-source collections of curated content.
Over the years, Magnify.net’s publishers have always been able to curate video sourced from many of the Web’s most voluminous collections. But to date, their Brightcove video has been out of the platform’s aggregation technology.
Following improvements, users can now use their proprietary read alone API to control, monetize and contextualize the Brightcove collection.
With Brightcove’s player already deeply embedded in many of the popular Web publishers, customers undoubtedly trust the company’s technology and are using it in hosting and streaming content to their players. Magnify CEO Steven Rosenbaum believes this does a lot in “proving our patented video discovery and page building technology to sites that make great video and host with Brightcove, and now want to bring that experience in to a curated collection.”
Magnify 3.0 has AOL (News - Alert) Premium video capabilities, which it injects into Magnify.net’s publishers’ pages and players. With Brightcove Integration and Pre-Roll available from virtually everywhere, publishers can add high-quality, original, curated video to their respective sites rapidly, hence enjoying the power of large, contextual, curated content.
According to Magnify’s CEO, this is a big win for its esteemed customers and a magnificent way to extend Brightcove’s reach into the curated content space.
“In fact, our sites can bring in any number of private collections and syndicated video feeds that they subscribe to,” said Rosenbaum, strengthening his opinion. “And with our new Pre-Roll Everywhere product, video from any source can now be monetized."
This move will enhance Magnify’s portfolio and firmly place the company in a favorable position for companies looking to curate video content and get top-class discovery and monetization solutions. This, augmented by what the platform delivers, offers a cost-friendly automated service that can not only feature, but deliver unique and intriguing video content.
Edited by Braden Becker