Earlier today, Ziggo (News - Alert) launched its new cloud TV service known as Ziggo Interactieve TV 2.0, and as such, invited its customers to take part in the first ever field trials. While the field trials are somewhat restricted, the potential for big entertainment with Ziggo is going to be pretty substantial in its own right.
The field trial of Ziggo Interactieve TV 2.0 is limited to those customers who have one of three particular models of Humax STB, specifically, the 5100c, the 5200c and the 5300c. Also able to take part in the field trial are those customers with the Samsung (News - Alert) C7140. The field trial is the first step in a wider introduction of Ziggo's cloud TV services, which is set to bring several new services to customers without the need to get new tuners in place. Some of those new services include interactive television services as well as on-demand television. Considering that Ziggo's business model involves people buying their own hardware instead of leasing it from Ziggo, there would definitely be a bigger push toward making the new services work with current equipment.
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An earlier demonstration of the service showed up this year at an event in Amsterdam, which gave Ziggo the distinction of being the first major service provider in Europe to offer up a VOD user interface on a completely cloud-based system.
Bringing cloud TV options to users opens up a whole lot more in the way of entertainment, and provides something of a potential alternative to traditional cable services. It opens up the ability to be used on multiple screens, as well as the ability to open up different features on different screens, like a combination guide and remote on a tablet or smartphone to control a television screen experience, or bringing in things like voice navigation and social networking functions. Even advertisers can get benefit out of cloud TV platforms with targeted advertising, increasing the probability of better contact with advertising, instead of driving them to more widely-viewed shows in the hopes of hitting the target market in a big cloud of potentially unrelated market.
Ziggo's new television service should be pretty impressive once it's ultimately fleshed out after all its field trials are concluded, so for those who were disenchanted with the television experience, there may be some significant relief to follow in the coming days.
Edited by Brooke Neuman