Video is used to provide entertainment as well as a tool used to teach and inform users by many different industries. Sports entertainment is a multi-billion dollar industry that relies heavily on video. It is an integral part for everyone from coaches to broadcasting companies. As mobile devices become the preferred computing choice for most people, content delivery for this format will be essential to reach target audiences. XOS Digital Inc. is a provider of sports video technology for broadcasters and coaches for collegiate and professional sports organizations. By partnering with Zixi, it will be able to use an IP-based transport system that will give it better reach and flexibility to address users across different platforms.
The solution Zixi provides will give XOS real-time processing of studio quality game-day content to any of its affiliates and Internet consumers. The amount of content XOS accesses during a typical college game day is enormous, totaling almost 80 games across the U.S. The content is delivered from video encoders and satellite feeds to its studios in Florida, where the Zixi broadcasters are used to provide HD video to content delivery by XOS network's for different types of services.
"We have built our capture and production processes on a fundamental assumption that the unmanaged Internet is a viable transport for our content networks for video. However, it is not possible to succeed with an all-IP workflow without a reliable and 100 percent guaranteed technology to overcome the challenges of transporting video on the public Internet. Zixi has allowed us to successfully implement cost effective IP-based video distribution to multiple locations while providing the video quality both XOS Digital and our viewers demand," said Pete Balkus, senior vice president, product development and network operations, XOS Digital.
Zixi provides broadcasters and content providers the tools necessary to transport and deliver HD studio quality video over the Web. It enables these organizations to use unmanaged IP networks for the content they produce or purchase. The company creates solutions with reliable delivery systems which in the past made Internet video delivery undesirable. The patented technology is able to deliver the content without stutter, packet loss and issues with frame-freeze over any network. The technology is used by some of the largest content providers including News Corp (News - Alert), Thompson Reuters and many others.
"The future of HD video transport is the unmanaged Internet. The benefits of using the Internet for video transport, including lowered cost and production flexibility, are powering an inevitable transition to the Internet. Zixi has enabled XOS Digital to realize these benefits today. A pioneer, XOS Digital is demonstrating to the industry at large how content producers can create new products, acquire new audiences and monetize new business models by shifting from costly legacy fiber to an Internet-based video transport architecture,” said Dennis Albano, CEO, Zixi LLC.
As mobile devices increase their penetration rate, they will be the tool of choice for consumers to view content. If the delivery method is not reliable, users will find alternate providers. The addition of Zixi will give XOS the tools it needs to deliver on any platform and keep its customer base for the foreseeable future.
Edited by Brooke Neuman